Yes, it is sad but true. B2B Facebook likes are not added to your business page’s like count. Facebook is set up with a complex algorithm that isn’t very business friendly. This algorithm determines many aspects of how Facebook works and what is seen by your followers.
If not getting all the likes you could isn’t depressing enough, actually only a fraction of your followers can see your status updates at any given time because of how Facebook’s algorithm works. This leaves small business owners in the hard spot of having to work hard to get every like they can and pushing consistent, quality content to get people to like and engage on their page. The more engagement you can get the more Facebook allows your content to be seen.
So should I still like their pages?
YES! Still like business pages with your business account, but also do it with your personal account. Engage with content that is relevant to you with your business account—like, share, and comment all you want, the page owner will greatly appreciate it. Just make sure you also like the page with your personal account so the business is getting credit for your like. As important as likes are in the Facebook world, engagement will take you page to a whole new level, so make sure you are posting quality content and talking with others in your field.
Is there anything I can do?
Yes! But you are going to have to pay for it or work for it. Facebook has ads and ways to promote you page to get a larger audience. There are also many organic tactics that a virtual assistant can help you set up to try to grow your page, but it is always an ongoing process. You have to work for those likes and engagement through persistence and content.
It is so unfair!
Yes, it does seem a little unfair to businesses out there trying to grow their page, but the truth is that is exactly what Facebook is trying to do as well. Facebook is like any other business, and they are trying to make money by having businesses promote their page to get followers and have their information be seen.
