Category Archives: Business

What is a Google AdWords Campaign?

Working with your business on the Internet should be easy, right? You just post a few things on your website, and the customers start rolling in! It’s so simple. Yes . . . but . . .

There are better ways for you to draw potential customers to your site with a quality pay-per-click (PPC) effective Google AdWords campaign. Your ad is written with specific keywords that are targeted to your company. When someone searches online for that word or phrase, your ad can appear, and people click on it to go to your website. This is a good thing!

For example, go to your Google home page. When you search for a specific word or phrase, there are ads on the right side of the page. Your goal is to have your ad at the top of the page, and to have it intrigue people, so they want to click on it!

This is one of the best ways for you to attract more customers. Your company only pays for the consumers who click through to your site. However, the more clicks, the lower your rate can be, and the higher on the page your ad appears.

How can you get there? By hiring an expert Virtual Assistant or Online Business Manager! You need the expertise and experience of a researcher and writer to create an ad that will be relevant and interesting to your specific customers. This ad can introduce your business and describe what you’re selling (new or different from what’s available through other sites). The ad is also a marketing tool to let people know what services you offer.

Google Ad Words | Virtual Assistant

Why would you want to try this on your own? If you broke a bone, you could maybe try to set it yourself, but chances are you’d prefer that someone with medical expertise take care of you. And if you needed the services of an electrician, you would probably want to hire someone with training and experience to complete the job in a skillful way.

So why not hire a person who knows what to do to get you optimal results with your Google AdWords marketing campaign? Hire an assistant or manager who knows how to explore your business and research the best keyword alternatives for search engine optimization (SEO) to make your ad outstanding. That’s imperative before the writing even begins!

The virtual assist Organic SEO Manager ant or business manager will focus on how your business is different and the best concept to attract people. This will get your business noticed! Then the quality of the ad will target specific relevant searches.

Additionally, your manager can track your ads, PPCs, and site visitors to provide you with ongoing feedback and current ideas for SEO. Let an expert handle the busy, time-consuming work of this important marketing tool, while you focus on what you do best!

To get a free report and consultation about your business, please contact Alpine Small Business Solutions at this site: https://www.alpinesbsolutions.com/seopreliminaryreport/.

Why Do You Need a Virtual Administrative Assistant? 10 Answers

QUESTIONS

1. Do you sometimes feel like you want to clone yourself to keep up with all the mundane and repetitive tasks that you need to do to keep your business going?

2. Are you so bogged down in the everyday duties of running your company that you can’t find time to do the real production that you are responsible for?

3. What if you could have someone help you with those pesky administrative duties? Things like answering the phone, responding to emails, online research, setting up meetings and events, and taking care of your social media?

ANSWER

The answer is an affordable virtual assistant. These skilled, efficient, independent men and women are hard workers who are able to handle everything electronically for you through phone, fax, and computer.

1. Have your office phone forwarded to ring directly to a real person who can respond quickly to any customer orders or questions. No more missed calls or mangled messages on your voice mail.

2. Send documents via email for your virtual assistant to fax or mail to clients and customers.

3. Ask your virtual assistant to find you the best source and pricing for equipment or products that you need. He or she can research online and then call to find out details, giving you a report about the best options.

4. Skype with your personal administrative assistant and show your ideas for a PowerPoint presentation that they can create for your next workshop. Give a visual representation to ideas that you want the assistant to pursue for you.

5. Engage with an efficient copywriter assistant, who will write press releases and update your social media sites on a regular basis. Once you know what a virtual assistant can do for you, all your Facebook, Twitter, Pinterest, Website accounts will have a dedicated person who can monitor them and give you reports.

6. Assistants can research lodging, hotels, restaurants, and activities for your business use and for a much-deserved vacation. (With all the time and money that you save by using an affordable virtual administrative assistant, you’ll be able to take that vacation and getaway to somewhere nice, knowing that the office is in good hands!)

7. Give your virtual assistant access to your email and let him or her respond on your behalf, post calendar appointments, send reminders, and offer updates. Consider setting up an auto responder series, written and managed by an assistant.

8. Virtual assistants can implement and manage your organic SEO campaigns, blogs, and articles. With minimal direction from you, this important ongoing aspect of your business can be taken care of.

9. For your next webinar, teleseminar, or workshop, have an expert virtual assistant set up, manage, and coordinate all aspects of the program.

10. Delegate almost anything to an affordable online business manager and/or virtual assistant. For more ideas, visit Alpine Small Business Solutions at https://www.alpinesbsolutions.com/virtual-assistant/.

BONUS ANSWER

Best of all, most virtual assistants are independent contractors and you save hiring and job costs associated with salaried or hourly employees.

That’s 10 great reasons (with a bonus) to hire a virtual administrative assistant! What are you waiting for?

The Ins and Outs of the New Gmail

As usual there are always changes coming along to snarl up our comfort zone of knowing our way around a certain product or service. Well, our comfort zone has been compromised. Google is the next in line of the changes and at first it looks super great for email organization but with further inspection, the new tabbed interface is super confusing.

Google describes the new tabs as a way to “put you back in control so that you can see what’s new at a glance and decide which emails you want to read and when.”You get five optional tabs, described by Google below. Google automatically sorts your inbox into these tabs using its special algorithms (essentially matching many of Gmail’s existing Smart Labels, which automatically filter incoming messages):

Primary: person-to-person conversations and messages that don’t appear in other tabs
Social: messages from social networks, media-sharing sites, online dating services, and other social websites
Promotions: deals, offers, and other marketing emails
Updates: personal, auto-generated updates including confirmations, bills, receipts, bills, and statements
Forums: messages from online groups, discussion boards, and mailing lists

You can also choose to force starred emails from all tabs to display in the Primary tab (in addition to the other tab).

The tabs do give you a convenient way to automatically sort your inbox according to Gmail’s preset categories and get notifications at a glance for when new emails come in. However, the tabbed view introduces a new, not-so-clear element in Gmail called “categories.”

When you create a filter, in addition to being able to label a message, you can now categorize it as: Personal, Social, Updates, Promotions, or Forums from a dropdown box. These, as you see, match the tabs.

The problem is, you already have labels that also match these categories. Gmail, for example, adds Social Updates, Promotions, and Forums as SmartLabels in the left menu. The “Notifications” SmartLabel corresponds to the Updates tab but SmartLabels are not the same as Categories. Gmail’s pre-designed SmartLabel filter makes it seem like that, but they’re really two different things.

How to Customize the Tabs with Your Own Filters As mentioned earlier, you can now create your own filters to categorize messages, thus putting them in one of these tabs. So if you have no use for the “Forums” tab, you can instead use it to collect messages from specific senders or keywords.

Unfortunately, there’s no way to change the tab name… at least yet. The key is to make sure the filter doesn’t overlap an existing filter that might counteract what you’re trying to do. For example, you can’t have “Skip the inbox” on a matching filter, otherwise it won’t appear in the tabs at all (since the tabs are organization for the inbox).

To customize the tabs:
1. Create a new filter for the messages you want moved to one of the tabs.
2. In the filter options in the next screen, choose the category that matches the tab for the “Categorize as” option.
3. You’ll also have to check “Exclude from SmartLabels” just in case Gmail tries to categorize your email differently. Then hit “Create filter.”
4. If you also want to prevent Gmail auto-categorizing other messages in that tab, you could also go into your Settings > Filters and scroll to the bottom for the SmartLabel Filters and disable or edit the corresponding filter. However, do this with caution, as it seems there’s no easy way to restore the built-in filter. It might be better to configure Gmail’s SmartLabels so they skip the inbox and thus skip your tabs. About.com’s Email site has the list of each SmartLabel (e.g., “label:^smartlabel_promo” for Promotions). When creating your filter, search for that “label:^” term to filter it out as you’d like.

How to Disable the Tabbed Inbox If You Don’t Like It

If you don’t like the new feature, it’s pretty easy to get a more traditional inbox back. Just click on the settings cog in the upper right-hand corner, go to “Configure Inbox,” and uncheck everything except “Primary.” This will remove the tabs and bring you back to the old, familiar, one-inboxed interface.

Thinking about Gmail’s new tabs, SmartLabels, regular labels, and filters can feel like you’re trying to solve an annoying circular reference error in Excel (this happened to me today). However, the new tabbed view might come in handy if you know how to harness it.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of the new Gmail, remember that Alpine Small Business Solutions, is your one stop shop for all your social media, Virtual Assistant, Online Business Manager and business building needs. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper.

#Hashtags Have Arrived… To #Facebook

(Picture Source: www.empowernetwork.com)

If you know anything about Twitter or Instagram, you know all about hashtags. They are Twitter’s unique creation which Instagram uses as well, to help identify keywords or trending topics. They are Twitter and Instagram’s key feature and many have argued they have no place on Facebook and should not be added to statuses. However, many people have their social media accounts linked that ultimately set up posts to auto sync and go out to Twitter and Facebook at the same time which includes the hashtags.

First, if you are not sure their purpose allow me to explain a bit. A hashtag is identified by the # symbol. They can be used anywhere with a status that is posted, when the # symbol is placed in front of a word or phrase, it becomes a clickable term and if used widely enough they can actually become a popular trending concept.

Well, Facebook has officially launched their support of the hashtag. While hashtags had always been a tool for discovery and conversation on Twitter and Instagram, it now can make Facebook a much more robust platform for discovering shared trends and interests amongst your connections. Furthermore, this feature definitely makes the need to leave Facebook far less appealing for all those thinking about it or turning to Twitter for their social media needs.

How Facebook #hashtags work:

Facebook #hashtags appear as clickable links in desktop posts. Engaging with the #hashtag will open a separate feed that organizes conversations from Pages and people who have used the same #hashtag. Additionally, users can find posts related to specific topics or interests by searching on Facebook for relevant #hashtags.

Some other key points:

#Hashtags will now be hyperlinked to a “page” with a history, and a “status update” window to join the conversation.
#Hashtags when clicked in the newsfeed will create an “overlay”, but the URL generated can be used for direct linking: www.facebook.com/hashtag/AlpineSmallBusinessSolutions
#Hashtags do not impact the distribution of content on Facebook’s news feed process, but have the potential to increase engagement and discovery.
You do not have to create #hashtag pages on Facebook; Facebook will automatically go through every page’s history to determine the links. (Less work for you)
#Hashtag results include posts that are first related to your friend graph, but then show public results from pages and people.
#Hashtags currently are only clickable on desktop, not mobile. (I’m sure that will be coming soon)
#Hashtags do not change your current privacy settings so if your posts can only be seen by friends, then your posts with #hashtags would also only be seen by friends.

Implications:

#Hashtags combine platforms: If you are currently using a #hashtag for a campaign, whether on Facebook or Instagram or Twitter, that #hashtag campaign will work on Facebook. Any #hashtags that are posted through linked third party sites will automatically populate on Facebook.
Don’t go #hashtagging (is that a word?) everything (yet): #Hashtags to this point have been primarily on Twitter and Facebook communities may not understand their usage right away when they appear on Facebook. With this feature only being rolled out to a small percentage of users at this time, we recommend waiting until there is more widespread adoption before implementing a Facebook #hashtag strategy in your content plan.
Potential for increased engagement: Just as it is on Twitter and Instagram, being part of a relevant and current #hashtag conversation on Facebook could have the potential to increase engagement. Brands can leverage #hashtags to create real-time content and stay relevant in conversation. Content can be adjusted based on what people are saying in reference to #hashtags for specific events, brands or announcements.
Significant SEO implications: Currently, when a user searches a #hashtag for a brand, Twitter results will be the first ones shown. The inclusion of #hashtags on Facebook could lead to more traffic on a branded Facebook properties as well.
Conversation and listening reporting and analytics: Insights and trending topics are not yet available, but Facebook expects to roll out more updates to the product in the near future. So stay tuned!

Admittedly, we are seeing the hashtag used widely, even on television shows so for Facebook to adopt the twitter hashtag really just means that it is keeping up with the latest trends. Having said that, Facebook continues to reinvent itself and stand-alone. All successful businesses have a point of difference. But for now, Facebook hashtags are live, clickable and searchable.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Facebook and #hashtags, remember that Alpine Small Business Solutions, is your one stop shop for all your social media, Virtual Assistant, Online Business Manager and business building need. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper

3 Features Google+ offers for Businesses

Google Plus was launched in June 2011 as a social network operated by Google. The service was first introduced as “invitation only” but after such high demand, Google+ was opened to anyone over the age of 18, and later to the public. It has been suggested that G+ is Google’s greatest attempt to compete with Facebook.

Google identifies G+ as a “social layer” that encompasses its many other online services. The social network integrates features including Google Profiles, Maps, Circles, Hangouts and more. Businesses already depend on several of Google’s services and social media marketing, so why not take advantage of all the benefits at once.

Google is considered the preferred search engine with over 75% of search users worldwide. This aspect alone makes Google+ valuable for businesses and brand promotion. Businesses who utilize Google+ pages will not only experience an increase in visibility for local searches but will also benefit in rankings as it is indexed by Google. As one of the newest social networks, many businesses have yet to discover and take advantage of all Google+ has to offer.

Google+ can help current and potential customers find your business page easier. Google provides the benefit of linking your G+ Business page with your G+ Local Page through the use of Google Maps. Users are able to interact with your business by posting reviews about your service and their experience. Google+ offers three main features for businesses: share, promote and measure.

Google+ pages help businesses form relationships with their customers by communicating through sharing posts, photos, videos and links. You can make your page private and offer promotions exclusively to your followers or you can make posts public and users can find you by simply searching online. Google+ also allows users to manage circles. You are able to target specific information to certain groups of followers based on their interests, location or demographics. It is important to interact with your followers by responding to their comments, questions and complaints. Google also provides the ability to communicate with customers or fellow employees face-to-face by video through the use of “Google Hangouts.”

The second main feature Google+ offers to business users is the ability to promote their page with the G+ badge. Similar to Facebook, viewers are able to promote your website and Google+ page through the “+1” button. “+1” buttons are automatically added to brand pages encouraging viewers to “follow” your Google+ page. Searchers are able to make personal recommendations to their “circles” of friends and family by clicking the “+1” button.

Most importantly, Google+ lets you measure your results. Businesses are able to see what users are saying about their brand, the number of “+1’s” their pages receive and how this affects their online traffic. Gaining an understanding of what people are saying about your business lets you reward your fans with a gift or address an issue you may not have known existed. You are also able to learn who is sharing your posts and use that knowledge to recognize their interests. Google Analytics’ Social Plug-in provides social reports to help you measure how “+1s” influence your site’s engagement and what pages of your site interests viewers the most.

Many businesses’ think the best thing about Google+ is its connection to the Google search engine. Google, which has long been the holy grail of SEO, is using information and statistics obtained from Google+ to affect search results. So using the platform to the fullest advantage will absolutely benefit your SEO campaign. Conclusion being, if you have a business, you NEED Google+!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Google+, Remember that Alpine Small Business Solutions, is your one stop shop for all your social media, Virtual Assistant, Online Business Manager and business building need. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper

4 Cool Tools for Managing Your Twitter

Social media has become such an essential part of businesses marketing strategy these days and there is sooooo much information out there it can be a bit overwhelming. BUT, there is hope for those that get dizzy just thinking about their social media marketing and strategy…it is called a Virtual Assistant!

A Virtual Assistant can set up and manage all social media for your business. It is now possible to reach out to hundreds or even thousands in a matter of seconds all through the power of a tweet or a wall post. Maximizing interaction with potential clients and increasing sales is the idea of managing social media profiles of many businesses.

Now take a deep breathe, don’t freak out, and find peace of mind that there is hope in managing your social media and keeping your Twitter, Facebook, Pinterest, LinkedIn, Google+, etc. active daily. Just like email (which I know some feel like is an overwhelming task as well) you need to pay attention to the messages that come floating in through your social channels. Just like email you need to respond to messages and responses, interact through all the groups you are a part of, and keep a happy line of communication to ensure you control your reputation of a good person to do business with. Therefore, keeping up with all your online accounts can take up hours of your time that we know you could be working and making money during.

Shhhhh, here is a little secret….ideally, you should not spend more than 30-60 minutes replying and posting online daily on Twitter. How do you do this? Is this possible, you ask? I have found four Twitter services to make that online work more efficient and allow you time for other tasks in your already busy life.

Hootsuite

A reason people spend so much time on social media is because they have to constantly switch from screen to screen, search for important information to post, think of new ideas, etc. every day. With Hootsuite, possibly one of the most used social media tools out there, allow you to register up to five of your social media profiles to permit interacting with your Twitter, Facebook, Google+, and LinkedIn followers easy.

The interface on all the different accounts has unique designs to allow for less confusion and quick recognition. If you want to send a message to all your profiles, this can be done with one simple click of a button. The messages with automatically appear on the profile(s) you chose.

Another awesome advantage of using this tool for social media is the ability to schedule your posts on specific dates at specific times during the future. This is especially helpful if you won’t be able to tend to any of your social media outlets due to other obligations and commitments. Once you schedule the messages they will post even if you do not log in that day.

InboxQ

Did you know there are Twitter users who are waiting to become your followers, or possibly even clients? The problem is, they just don’t know it yet. When people ask questions about products and/or services that your business offers, InboxQ perhaps the most helpful when it comes to generating leads for your business, allows you to find them.

The application can be downloaded and installed on your browser or Hootsuite dashboard. Once installed, you enter keywords that are relevant to your business and InboxQ will then search questions asked on Twitter. There is no limit of keywords, as long as they help you receive returned questions. From that point, you answer the tweets with relevant information about what your business can offer them in answering their questions.

Commun.it

This is another social media service that allows your virtual assistant or online business manager to build more Twitter leads, which in turn will increase your sales by focusing on your list of high-value followers. Any user who mentions your business name will
appear on a special list, which will make it easier to engage with those who are truly interested and allow you to strengthen your relationships. The service also automatically populates your different followers into groups for segmentation purposes. Similar to InboxQ you can enter keywords that will then be used to discover new leads for your business. You can sign up for a free account that will allow you to engage 30 times with a single user but then requires payment.

Topsy

Along with social media you are guaranteed to have customer feedback. This will be great for possible clients of your business since most research on the Internet prior to shopping with any specific business and making any purchases. Obviously, positive feedback draws them to your business and negative with repel them. Searching for posts on Topsy and retweeting, liking and commenting on them is important.

If you receive a negative comment make sure you provide a solution and answers. If possible find a way to correct the mistake this way even if you receive a negative comment on social media the manner you resolve it will speak high volumes.

There are a myriad of selections out there that can be used from your online business managers or virtual assistant to help keep you known out there and allow for optimum social media engaging. Your time is your most precious asset and social media should not eat into your business and personal time on a daily basis. Carve out specific time, get these and other great tools and use your time wisely and receive the most value for your minute!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Twitter, Alpine Small Business, is your one stop shop for all your social media needs. Give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper

5 Ways to Use LinkedIn for Business

When is the last time you sat down just to browse LinkedIn to see what people were saying? LinkedIn is often viewed or thought of as the step child on FaceBook where businesses focus limited social media efforts but can use many of the features available to answer questions regarding their business or the capabilities and qualifications present.

When companies are looking for a specific job to be done they can easily look for it by going into the questions that were asked and responses shared to see who has the most ability to complete this task and see the employees that will be working to know what certification they have in the area they need. They then have the option of contacting the business of their choice to get the best outcome possible.

There are many ways to use LinkedIn for your business but many do not know how. Here are a few ways to use the answers you find on LinkedIn for your business.

Learn what questions your prospective clients have and use this to generate content for a blog post, videos, or email content
Identify and connect with key influencers who are asking questions to help build your network
Develop yourself as a thought leader in the industry by providing helpful answers without sounding salesy
Set your company up as a resource for your clients and prospects without pushing a sale so they come to you organically
Build brand awareness and generate leads

LinkedIn answers provide a great opportunity to engage with your market during their initial research phase and begin lead nurturing and build brand awareness.

Do you want to shake things up and get the word out of what you offer and do to your connections? Check out these action steps to help those connections notice you.

Ask for Advice. The absolute best thing you can do on LinkedIn is to ask for advice. Don’t go in and promote a blog post or something specific. Instead, go in and ask for advice by asking, “What are your best social media tips?”, “Do you still make cold calls? If so, what works?” or “How do you use LinkedIn for B2B lead generation?”

Update Your Profile. This is an easy way to get on people’s radar screen. Each time you update your profile, LinkedIn lets other users know. When people see your updates, they know you’re active, vibrant and still in business. Reminding people you are still there is all they need to refresh their memory of who you are and what you do.

Add a Turner Box Around Your Profile Photo. This is a neat little way to grab people’s attention. It’s based on the fact that the human eye notices the color red more than any other color. By adding a red Turner Box around your profile photo, you can make your LinkedIn profile stand out more, which will result in more engagement.

Follow Thought-Leaders on LinkedIn Today. LinkedIn Today is a great tool that keeps you up-to-date on the latest industry happenings. Sign up and stay fresh in all the news and happenings going on in the LinkedIn world.

Use the Alumni Tool to Connect with Friends. The Alumni Tool is one of the better features on LinkedIn. Go to CONTACTS in the menu bar and drag down to your college or university. There, you’ll see your old friends and, more importantly, their jobs and their companies. These connections already know you so if they are following you they are more likely to help promote your business to their friends, for FREE!

Do not go into LinkedIn expecting great results, especially instantly. It is not like FaceBook in the manor that you go in with an idea and expect certain immediate results. It just doesn’t work that way. Go in knowing you are ready and willing to give and all information and watch how people slowly start to follow you and want to know more about what you offer.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Linkedin, Alpine Small Business, is your one stop shop for all your social media needs. Give us a jingle or shoot over an email anytime we’re here to help.

10 Pinterest Tools for Business

I am a huge fan of Pinterest and am finding that I’m using it more and more. There are a lot of skeptics out there that think it’s just for girls, or don’t see the business value, but for you Pinterest virgins out there, I really recommend you try it out.

It’s a great tool for businesses (when used effectively) and I’m seeing more engagement, sharing and traffic back as a result.

As Pinterest has grown and become more popular unsurprisingly we have seen a rise of tools that have popped into the marketplace to help manage, measure and enhance the Pinterest experience. Without further ado, here are my favorite Pinterest tools and the reasons I love them:

1. PinAlerts

PinAlerts is a very useful Pinterest tool that allows you to find out in real time whether someone has pinned something from your website. It allows you to quickly respond and say thanks to those who are promoting your work, as well as helps increasing your followers by asking your pinners to follow some of your other boards. PinAlerts is still in its infancy (aka beta version) and they have plans for more features to arrive soon, such as the possibility to broadcast the number of your repins on your website.

2. Pinreach

Pinreach helps you understand better where you stand on Pinterest and how well you’re doing, by calculating your Pinterest “score.” Another useful feature is that you can see the daily trending members and trending pins. This is great for boosting your engagement: repins, comments and increase in followers to your boards.

3. Hootsuite

Ok, I admit this one is a slight cheat as I use Hootsuite predominantly for Twitter and Facebook but I thought it was worth a mention here particularly as they have now included Pinterest tracking to their portfolio.

4. Followers on Pinterest

Followers on Pinterest is a smartphone/tablet app that costs £0.69. It’s very similar to another one of my favourite Twitter tools, ManageFlitter. You can use it to find out who isn’t following you back, track new followers, follow and unfollow users and discover new people and boards to follow. One of the most interesting features of this app is that it allows you to keep track of everyone who has everunfollowed you!

5. Pin Search

If you use Google Chrome and Pinterest, then you may find this tool very useful. It’s a Chrome extension that allows you to Google search using any picture on Pinterest. This way you can get all the information there is on a picture as well as similar pictures. A great discovery tool for Pinterest!

6. Piqora

Piqora (formerly known as Pinfluencer) is a great tool for anyone who is serious about using Pinterest for marketing reasons. You can use it to start any promotions on Pinterest, to track your results with their analytics and manage your content (including pin scheduling). Another great feature is Pinner360, that helps you identify your most influential pinners, your brand advocates as well as who engages the most with you. A very useful tool and a must for those using Pinterest for their business.

7. Pinstamatic

Pinstamatic is a great Pinterest tool that helps you make even better boards. Regular images are just not enough anymore to stand out, and with this tool you can get that extra edge over your competition. For example, you can add quotations to your board, which has a much better chance of attracting users to it as well as fun sticky notes. Another great feature is that you can share music on your boards and your friends can play them right from there – a great tool that helps you create more diverse and more fun boards. You can also use Pinstamatic to add a map to your Pinterest board, so that whenever someone clicks on it they are directed to your location on Google Maps.

8. Pinterest Right Click

Pinterest Right Click is another browser extension, but this time for Mozilla Firefox users. Once installed, it adds a “Pin Image” option to your right-click menu, so whenever you find an image that you would like to pin, you can do it very quickly by right-clicking.

9. PinBooster

PinBooster is a great tool for those who want to advertise on Pinterest. It works simply by compensating popular pinners to endorse your business on Pinterest. They can share your photos and videos and promote your hashtags and events to their followers. It’s a useful way to grow your follower base and even get some leads out of it. And if you are a great pinner yourself and have lots of followers, you can sign up on Pinbooster and actually get paid to pin.

10. Snapito

Snapito is a tool from the Pinstamatic family that has a very simple, yet useful feature. It allows you to pin your website easily, by entering its address on their website and with the click of a button you get a screenshot of the website that you can then quickly post to your Pinterest board. Another very similar tool is a Google Chrome extension called ShotPin, which pretty much does the same thing!

So there you have it a list of my 10 favorite Pinterest tools! I can’t wait for more tools to pop up so I can try them all and do a more extensive list. Until then, Happy Pinning!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Pinterest, Alpine Small Business, is your one stop shop for all your social media needs. Give us a jingle or shoot over an email anytime we’re here to help.

Top 5 Facebook Tools for Businesses

I was part of the social revolution before social media was even cool. I remember sitting awake on Myspace (remember Myspace?) for hours learning about people, friends and colleagues. It was captivating to have so much information at your finger tips and such a easy way to promote your passion and lifestyle.

Then over the years , Myspace went by the wayside and Facebook became a common household name. Currently Facebook has passed the 1 billion active users mark, and is said to be the largest social network in the world. Furthermore Facebook isn’t only for connecting with friends, family and co-workers, but also a powerful place for , many brands and businesses. Many small and large sized businesses have flocked to Facebook to connect with and market themselves with their target audience.

A large number of social media marketing tools have surfaced to help assist those companies with effectively managing their Facebook marketing activities to help gain the most from their time.

So, being that we love to help folks and businesses, we went out and found 5 of the top Facebook tools that are on the market for your use to help make your life easier. There’re simple tools to assist in engaging with your audience to the more complex tools for the more advanced marketing needs.

Hootsuite

A reason people spend so much time on social media is because they have to constantly switch from screen to screen, search for important information to post, think of new ideas, etc. every day. Hootsuite is a social management platform for managing multiple social accounts. It separates engagements and keywords monitored by columns known as streams.

Wildfire Interactive

Wildfire Interactive is a platform for brands to quickly create and launch Facebook marketing and promotional campaigns such as contests. Sweepstakes, group deals and competitions. Wildfire simplifies the process of Facebook promotions for your Facebook page. With their customizable templates featuring an easy drag and drop interface, you’ll have you promotion up and running in no time. It’s perfect for marketers who do not have their own development team to create campaigns from scratch.

Socialmotus

SocialMotus is a great alternative for those who want a less cluttered interface than Hootsuite, while still being able to manage multiple social accounts from one platform. With SocialMotus you’ll have everything you need to build, manage and measure your social community in one simple interface. Additional features include the ability to get Twitter followers fast, handle priority messages quickly, track conversions and stats from Twitter and Facebook post and more.

Conversocial

Conversocial focuses on helping businesses moderate and quickly respond to customer service and support messages through Facebook and Twitter. Conversocials key feature is its Priority Response Engine, similar to the SocialMotus priority messaging system. This allows priority messages containing specific keywords to be placed in a special priority inbox, making it easier to handle high volumes of customer service and support questions sent through your Facebook and Twitter channels.

Edgerank Checker

This offers straight forward and easy-to-understand analytics of your Facebook page, providing you with an EdgeRank score that ranks objects in the Facebook News Feed. Your EdgeRank score is a great indication of the effectiveness of your Facebook page. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low scores. Its pro plans also offer comparisons between your page and the overall industry reports to help provide further insight into what is working across the board.

With so many options out there to help you manage your social media outlets it is much easier to have options available for what fits your lifestyle. We are all rushed for time and need something simple but with many benefits to help our business grow. Facebook is one of several social media interactive platforms that allow our business to be known and grow. Make the best of your time with these helpful tools.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Facebook, Alpine Small Business, is your one stop shop for all your social media needs. Give us a jingle or shoot over an email anytime we’re here to help.

A Female Entrepreneurs Journey to Success

Good things come to those who…???
A Female Entrepreneurs Journey to Success

As I continue to grow my own business and strive to meet new goals I look back at my journey and am proud of the path that I am on. I sometimes wonder how I did it and often times scratch my head and am in awe of how far I have come in 12-years of being a small business owner. I honestly can say I have worked my ass off as a Virtual Assistant and Business Development coach over the years. I have helped countless entrepreneurs and small business delegate, grow and prosper, but I still seek balance.

But enough about me…let me ask you…When you think of a successful woman who does you think of? Do you think of Hillary Clinton, Jennifer Anniston, Michelle Obama, or another famous name?

Does being famous mean you are successful or a legend? Sure, I suppose it does, but when I think of successful women I think of someone who can run a successful business empire and also achieve work/life balance. A successful balancing act of success, family, love and fitness is what I consider SUCCESS!

So in honor of success and the journey to achieve it, I want to give a big VIRTUAL hug and high five to the top three female business owners of 2012.

The Top 3-Female Entrepreneurs of 2012

Sarah Fox has a degree in social work and initially started Krav Maga as a hobby but has since became heavily involved in the sport and has trained to become an instructor. She says she has never worked so hard for something in her life but it doesn’t feel like a job because she loves it so much. Sarah has started from nothing and worked her way up to a comfortable, successful, life with Fight Fit. Keep moving forward, Sarah!

Rachel Kabb-Effron is a certified elder law attorney for Kabb Law Firm which is an elder law firm offering an integrated, elder-centered solution developed by a team that includes an attorney, a public benefits coordinator and a social worker. Rachel felt helpless when she was in college and her grandmother was in a nursing home, she knew this was a passion of hers and decided to turn that passion into something real. Rachel says that one shouldn’t judge success by what’s in the bank or not in the bank at any given time; do what you’re good at and what you love, and don’t worry about the money. We like the way Rachel thinks.

Darlene Campagna took over leadership at Direct Opinions and immediately began making changes. The team was a bit skeptical at first but then saw that the changes were working and the team was becoming stronger than ever. She cut weaknesses and focused on the capabilities and strengths of the team. Darlene says that one of the toughest lessons is learning to listen to your gut instincts; if your gut says something doesn’t feel right, it probably isn’t. She also says that being a small business she has the ability to choose which business’ to work with and which ones do not fit right and that there’s a comfort level that comes with that. We say, “Way to Go, Darlene!”

Did you Know

Women comprise 47% of the U.S. workforce from fashion to technical careers?
That successful Women entrepreneurs start their businesses as a second or third profession
Women start companies to better balance their work and family lives
Female-owned companies tend to offer more family-friendly benefit

WE ARE WOMAN HEAR US ROAR!