Category Archives: Entrepreneur

A Case for Marketing with Promotional Products

In today’s fast paced digital world, the best form of advertising is online and social media right?

Wrong.

In many cases, you are better off marketing with promotional products. You know, those pens/bags/shirts/mugs/other random assortment of items branded with a company’s name and logo.

Sure, you may roll your eyes a bit when you get a pen from your dentist. Gee thanks I’ve always wanted a dentist pen. But you still own the pen don’t you? And you still see that dentist don’t you?

The promotional products industry is valued to be more than $21 billion for one clear reason: it works.

There are a number of reasons why your small business can benefit from marketing with promotional products.

More Bang for Your Buck

The cost per impression tends to be among the lowest for promotional products compared to other methods of advertising.

The breakdown goes:

Newspapers: 3.2¢

Prime-time TV: 2.5¢

Targeted mobile: 1¢

Internet: .7¢

Promotional product: .7¢

For highly cost effective marketing, go with Internet or promotional products. But as the following reasons show, promotional products often edge out Internet in other arenas.

Customers View Promotional Products Highest

When ranking different forms of advertising, consumers rank promotional products as the most highly regarded form. Internet advertising came in sixth and mobile advertising came in seventh. Put your money where the consumer trust is.

Customer Generation

Promotional products help at every stage of customer generation.

For raising awareness among the target audience, promotional products lead to 22% more referrals and 14% more leads. Promotional products also help increase response rates to direct mail marketing by 50%.

Promotional products create a favorable view of the company in 76% of people.

For turning leads into customers, promotional products turn 52% of people into customers.

Promotional products help you reach your target audience, woo your target audience, and convert your target audience into customers.

Customers Better Remember Your Company

Consumers remember your company better when it shows up as a promotional product over other forms of advertising.

They say 76.1% of consumers can remember the company name off of a promotional item given to them in past year. Only 53% could remember from a TV or print ad they saw in the last month. A mere 27% could recall from an online ad.

There are a few possible explanations for this discrepancy. Customers are blasted with online ads every day, so they learn to tune them out (or install ad blocker). Customers are not bombarded with promotional products daily, so the ad stands out.

Promotional products also lead to repeat exposure, while an online, TV, or print ad does not. There, the customer sees the ad once. With a promotional product, they can see it multiple times. About 73% of consumers used the promotional product in the last week and 45.2% used it at least once a day. And 58% of consumers keep the promotional product from between one year to four years. That’s a lot of exposure, helping customers better remember your company.

A Case for Promotional Products

Choosing the right advertising medium for your company is a never ending quest. Various factors affect the “best” option at this given moment: the budget, the campaign project, the target audience, etc.

Promotional products are unfortunately often overlooked as a solution in today’s electronic world, but they should not be. Promotional products may be exactly what you need for marketing your company! That simple pen/bag/shirt/mug/other random item could be the ticket to capturing the attention (and the payment) of your target audience.

If you want assistance implementing a promotional product marketing campaign, Alpine Small Business Solutions is here for you! Just give us a call or shoot us an email to get started.

Twitter Makes Changes to Their Character Limit…Again

Since Twitter launched in 2006, the character limit has remained constant. Users could say anything they wished, so long as it was confined to 140 characters. This number was loosely based off the 160-character text message limit, since Twitter was meant to be a sort of public text messaging service.

Users have complained about the character limit restriction (while simultaneously arguing that removing the character limit would kill the platform). Ah, the fickleness of the consumer.

Twitter’s newest attempt to appease consumers and improve the functionality of their service took the form of changing how replies work.

How Twitter Replies Used to Work

Previously, a reply would involve a tweet beginning with “@username” and then the user’s message. The username character count went towards the 140-character limit. If a few users were involved in the conversation, the character total quickly got eaten up. It also made it difficult to actually see the message content since it was after a long string of usernames

The Recent Change

Now, the Twitter handle in a reply will not count against the 140-character limit. Instead, there will be a message at the top of the tweet saying “replying to…” with the list of usernames in the conversation.

The main reason for this change is user-friendliness. Removing the usernames from the word count allows users to fit more information in their message, potentially improving the quality of discussion.

Twitter’s goal is to make conversations easier to follow, allowing users to focus on the discussion of the tweets and not the lists of those in the discussion. Tests done by Twitter found this change led to more people engaging in more conversations, so it’s reasonable to believe this change affects conversations.

The Drawback

With every change, people grumble. People grumbled when Twitter’s algorithm changed. People grumbled when the Facebook newsfeed look changed. People will always grumble.

Right now, the biggest complaint people have over this change is the potential for trolling. Now that the usernames don’t count for the character limit, users can tag a ridiculous number of people in their messages. Since people can be tagged and dragged into conversations without their consent, this can become a huge annoyance rather quickly.

Future Changes to the Character Limit

In the past few years, Twitter has tweaked what counts towards the character limit. Other changes included not counting photos, GIFS, or quote tweets as part of the limit. The next logical change would be to not count URL links as part of the word count. An argument can be made that links are comparable to photos. Neither are usually meant to be the whole message, but rather a supplement to the message itself. There’s no word yet on whether this change is being considered by Twitter staff.

Should a Virtual Assistant Have Insurance?

One nitty gritty detail about working as a virtual assistant is insurance. But how do you know which you need when there are so many choices? Errors and omissions insurance? Business owner’s policy insurance?

There are a plethora of options. There’s insurance most people get through their companies, like health insurance. There’s insurance common for people who work from home, like business interruption insurance. And there’s insurance for every scenario and disaster under the sun.

With so many options out there, it’s easy to get overwhelmed. (Or even talked into insurance you really don’t need!) But, you can be fine with minimal insurance (unless you’re running your own company). Below are the basic insurance options most likely to benefit virtual assistants.

Business Personal Property Insurance

You can’t work as a virtual assistant without your tools. Your computer, phone, and desk are some of the invaluable resources you use to get things done. But, what happens if these are stolen or damaged in a natural disaster?

Unfortunately, most home insurance policies do not cover your home business office. It’s worth a check of course (hey, maybe you’ll luck out), but odds are you’ll need to buy this separately. You can add coverage of business related property as a rider to your home insurance policy.

In most cases, this is a worthwhile investment. You can skip this one if your equipment isn’t worth much or the odds of theft or natural disaster are low.

Business Interruption Insurance

This insurance protects you if your business premises and equipment are temporarily unusable (like after a fire). You’ll get compensated for your loss of income and your operating expenses. Sometimes, the insurance covers expenses for temporarily re-locating to a new location.

This insurance is added to a property insurance policy or is included in a package policy.

You’re fine skipping this option if it’d be easy for you to work from somewhere else or get replacement equipment (like temporarily borrowing someone else’s computer). But for those who would be stuck if anything happened to their office or equipment, you’ll want to be sure to make this investment.

Disability Insurance

Accidents happen. A car wreck, illness, or other outstanding circumstance can hit you out of nowhere, and leave you unable to work.

That’s where disability insurance comes into play. Disability insurance helps you when you can’t work due to illness, injury, or accident. Hopefully, of course, those scenarios never happen! But if they do, you’ll get income replacement checks so you’re not temporarily out of a source of income.

Disability insurance is especially important for virtual assistants. You can’t rely on vacation days or sick leave to buy you time while you heal like you could in a traditional job.

If you’re in the early stages of being a virtual assistant (and making minimal income), then you can hold off investing for a bit. But, you’ll want to buy disability insurance once you start relying on your virtual assistant income. It’s one crucial step toward preparing for the unexpected in your work life.

You’ve got a few choices in choosing a disability insurance provider. If you’re married, you may be able to buy a policy through your spouse’s carrier. Also, you can get insurance from an individual provider or the Freelancers Union.

Health Insurance

Your health should be a priority in your life. Being able to afford treatment, doctor’s visits, and medications is a crucial part of that. Even if you’re a young and healthy person, these costs out of pocket add up fast. Since you’re not able to get health insurance through an employer, you’ll need to get this one on your own.

Fortunately, you have several options. If you’re married, check out your spouse’s policy. You can join the Freelancer Unions’ National Benefits Platform. You can go through a faith based health care sharing service. Check out your state’s health insurance marketplace. Look into an individual private insurance company.

When choosing a plan, keep in mind what medical services you need and what prescriptions you need covered.

At the end of the day, the insurance you need depends on where you’re at. Brand new virtual assistants can wait longer. Once you start taking in more clients and income, consider getting coverage. Insurance is a tedious topic, but it is important to know what your best options are. It’s just one of the many pieces to get into place during your virtual assistant career journey!

Maintaining Your Sanity While Working From Home

Working from home as a virtual assistant is a massive blessing. But sometimes, bad habits can sneak up and make it a curse. Suddenly, we’re frazzled workaholics with a glaze over our eyes. Suddenly, it’s 3pm and we haven’t left our bed or showered. Suddenly, we’re never fully present with our families and are always glancing at our emails.

The work from home life can be whatever you make it (that’s part of the appeal, right?) But sometimes we make it into an exhausting and draining experience- when it doesn’t need to be!

Maintaining your work-life balance while working from home takes some proactivity. Ironically, we need to set boundaries to enjoy the freedom of this lifestyle. Below are some action steps you can take to proactively make your life as a virtual assistant working from home as stellar as it should be.

Create a Regular Schedule

You’re probably thinking, Jessica that’s exactly why I don’t want to work a 9-5! I want to set my own hours and be a free soul working when I please.

And that’s great. In theory.

What actually happens when we fail to structure our day isn’t the balanced relaxed utopia we imagine. It’s a day where work sticks its tentacles where it doesn’t belong. We don’t disconnect from work, and it dominates our thoughts during dinner, during playtime with your kids, during your resting time. Before you know it, you’ve slid into workaholic habits never being able to turn off your work brain.

Creating a regular schedule isn’t about setting rigid 9-5 work hours. It’s about being intentional about separating your work time from your life time. It ensures you stay productive while working…and then leave it at work when you’re finished. When there’s no set lines between work and life, usually work takes over.

You don’t need to set 9-5 regular hours. Maybe you work in the mornings and late evenings when you’re most productive, and schedule a workout or social lunch during your afternoon energy lull. You can plan your day so it works best for you. And each day does not need to be the same. Maybe on Playdate Tuesdays you work from 8 to 10, then 12 to 6. That’s fine! The important thing is clear boundaries of your time.

And please, please, please schedule a cut off time for work! Whether it’s 5 or 8, you must have a designated “no more thinking about work” time. It’s amazing how quickly you will get drained when you lack an end working time for the day.

Designate a Work Area

Just like you need boundaries with your time, you need boundaries with your space. Find a place in your house that’s just for work. Ideally, it will be a separate room. But, if you don’t have the space for a full office, that’s okay. Maybe you can set a desk in your bedroom or the living room. What’s important is you have somewhere to go with minimal distractions.

When you’re setting up your work area, treat it like a real office. Fill it with supplies. Use a desktop calendar. Hang up photos of your family and decorate it. If it feels like a sterile box, you won’t want to work there. Showcase your personality to make it more inviting.

Designate a No Work Area

There are places in your home you shouldn’t work, like the dining room where the family gathers for dinner. Make sure there are clear areas where no work (or thoughts of work) are allowed so you can be fully present during family and relaxation time.

Take Regular Breaks

Sometimes, we get so into our flow we don’t realize we’ve been working for hours straight. The best way to fight stress and burnout is proactively, so it’s important to avoid this work grind. Schedule breaks into your day. Maybe it’s 10 minutes every hour with a half hour lunch break. Maybe it’s the Pomodoro method, where you work for 25 minutes and take a five-minute break. Play around with different strategies and find what works best for you.

Leave Your House

When you work from home, there’s a weird resistance about leaving. Maybe it’s the effort of gussying up to go out in public. Maybe it’s the drive time that could be spent working or resting. Maybe it’s Newton’s third law: an awesome virtual assistant at home will stay comfortably at home unless acted upon by an outside force.

Make sure you don’t become a hermit! You can meet up with your traditional office worker friends for lunch. Grab a happy hour with friends. Enroll in a weekly yoga class. Do something to make sure you leave your house at least three times a week.

Establish Boundaries with Your Family

This isn’t about becoming one of those scary “don’t you dare interrupt me while I’m working” work witches.

It’s about protecting the time you work and protecting the time you’re with family to make sure you’re fully present in each one.

Talk with your family members about what your work from home arrangement needs to look like. Go over when it is, and isn’t, appropriate to interrupt you at work. Go over when it is, and isn’t, appropriate for you to leave family time to go work. Make sure every family member feels heard, and is comfortable and clear with the conclusion you agree to.

Dress Like You’re Going to Work

But Jessica, isn’t one of the best parts of being a virtual assistant being able to work in PJs and sweats? Comfort for the win!

Some people (very few mind you) can work in grunge clothes without it affecting their work. Good for them!

But most of us experience a little phenomenon called “when we wear lounge around clothes, we tend to work in a lazier mindset”

Dressing for work helps shift your brain from relaxed mode into work mode. You can still rock a comfortable outfit, but try a step above the old ripped PJs.

Of course, if you’re work isn’t affected by what you wear then wear those PJs with pride!

When a VA Needs a VA

So, here’s a conundrum: when should you hire someone to do your job? At first glance, that may seem ridiculous, right? Why would you hire someone when you can do it?

But, in some cases, that’s exactly what you should do! Hiring yourself a virtual assistant can actually be the best business move.

You can probably rattle off several benefits to using a virtual assistant. You know, the list you use when you’re trying to land a client. But have you ever stopped to realize those benefits of using a virtual assistant apply to you too?

There are two great situations when a virtual assistant should hire a virtual assistant.

Situation One: When you want to keep a client, but can’t meet all their needs

So, you just found a great client. Congrats! But, something about the gig is beyond your ability. You don’t have to sigh sadly and say goodbye. You can use a virtual assistant to fill in the gaps.

Maybe you lack the right equipment for a project. A small portion of the work involves using Quickbooks. The occasional editing project requires Photoshop. It won’t be enough hours for you to justify buying whatever software, but it still needs to be done. Hire a virtual assistant with the right equipment to handle those tasks for you. It’s a win-win. The client gets every need taken care of. You don’t have to dump money on something you’ll hardly use. You pay it forward supporting your fellow virtual assistant in giving them a small gig (hello karma!).

Maybe you lack the expertise for a task. The client needs you to write blogs (your forte!) but also needs help coding a site (your worst nightmare!). Part of the gig requires creating social media posts, which you know nothing about. The client wants you to occasionally call their customers, and speaking on the phone terrifies you. Pass off the task to a better suited virtual assistant. Again, it’s a win-win! The task gets handled by someone more qualified, making the client happy. You can avoid tasks you’re uncomfortable with. And you support your fellow virtual assistant (more karma!)

Maybe you just lack the time. It’s a busy season right now, and you can’t keep up. You don’t have to drop a client, and you certainly don’t have to run yourself ragged or drown trying to keep up. You can hire a virtual assistant to take on some of the load. A virtual assistant can be hired for a short-term project or two, or become a permanent member of your team. Whatever better fits your need, you’ll benefit from the helping hand.

Situation Two: When you want help managing or growing your business

Maybe your need is internal. You need help maintaining the status quo, or you’re ready to take things to the next level. A virtual assistant can be a great help with business building tasks.

You can pass off little tasks that need to be done, but don’t need to be done by you. Things like data entry, scheduling, or addressing envelopes are great tasks to delegate. Do a time audit for a week to see the biggest time sucks. You may be surprised at how much time you spend with these little tasks that can be handled by someone else. Pass off anything that someone else can do 80% as well or better. For help finding specific tasks to delegate, use our delegator worksheet.

You can also pass off tasks that need to be done, but shouldn’t be done by you. Tasks that you lack the knowledge or experience for, like social media or SEO marketing, are well-suited for a specialized virtual assistant. Hiring a team member can help make sure these important business building tasks get done, and get done well.

You can also bring in a virtual assistant just for a fresh perspective. Maybe you’re working on an idea project and you need brainstorming help. Maybe you’re stuck and need an outside view. Maybe you’re hoping to change your approach, and could use fresh eyes to shake things up. Whatever the reason, a virtual assistant can offer a new perspective.

Before You Outsource to a Virtual Assistant

If you’re ready to hire a virtual assistant, make sure to do these three things first. It’ll make the hiring process a better experience for you both (why couldn’t everyone be a dream client like you?)

Be ruthless about a task’s necessity. Stop and really evaluate whether the task even needs to be done. You’d be surprised how many things we do on autopilot, things that we should eliminate. As Timothy Ferris, author of The 4 Hour Workweek says, “never automate something that can be eliminated, and never delegate something that can be automated or streamlined.” You shouldn’t waste time outsourcing tasks that aren’t imperative. Make sure it’s necessary and cannot be automated before you delegate it.
Make the process efficient. Look at the steps used for the task. Can you remove any unnecessary steps? Can you make any steps more efficient? Can you batch tasks for better productivity? When you make the process more efficient, it takes less time and costs you less money.
Put all the needed information in one place. Give your virtual assistant a guidebook with everything they’ll need. Include passwords, step-by-step instructions, and an example if possible. Cut down on the amount of time you’ll need to explain the project. Make things as clear as possible for the virtual assistant to reduce the time spent asking questions. Plus, if the project is ever repeated, you’ll have a guide ready to go.

If you’re ready to hire a virtual assistant, consider Alpine Small Business Solutions! Our expert staff can help you with any project, so give us a call or shoot us an email today.

How to Delete Facebook Apps

Today’s tutorial request comes in from Daniel. Daniel was curious how to remove apps from his Facebook settings. He was worried that they were obtaining too much personal information.

“Wrapping Up the Year” Checklist for Small Business

A quick glance at the calendar can send a shock of stress to the small business owner…how can it be the end of the year already? With so much screaming for your attention, it can feel overwhelming. Don’t worry, with a little organization you CAN get it all done. Follow our checklist to ensure everything is wrapped up nicely by the end of the year.

Team Member Management

Conduct end of the year team member reviews. Provide constructive feedback to your team members. Praise their successes. Encourage reflection on their struggles and setbacks. Ask if they are happy with the direction of their role, and if there’s anything you can help them with. Talk with them about their life apart from work. Do everything you can to support them and ensure they feel valued, both as your valued team member and as an individual.
Team member appreciation. Even a small gesture can make a big impact. Show your awesome team member(s) how much you value them. Give a holiday bonus, a thoughtful gift, a memorable holiday party.

Client Relations

Write a thank-you note to all your clients. A handwritten card or letter helps your business stand out in a world of mass emails. Express how much you value your clients, and how you look forward to working with them next year.
Assess every client’s worth to your organization. Evaluate whether it’s beneficial for your business to move forward with every client relationship. Weigh a difficult client’s benefits against the time, emotional exhaustion, and stress required to deal with him or her. Sometimes it’s not worth the income. When the costs are too high, it’s better for you and the client to part ways.
Review financial records. Meet with your accountant to ensure your books are complete and up to date. Preliminary work now can save a huge amount of time come tax season (or in the event you get audited).
Conduct a profit and loss report. Put in writing the financial state of your business. It’ll be a good analysis of this year’s progress and serve as a benchmark when you make financial goals for next year.
Collect outstanding bills. Go through accounts and see which clients still owe money. If possible, get the payment before the year ends.
Review payroll. Make sure all accounts are covered and there are no outstanding payments. It’s easy to forget about bills such as transportation reimbursement, so double check to be sure everything’s taken care of.

Business Management

Backup all data. Save all your documents and contact information in the cloud or on an external hard drive. It’s tedious, but incredibly important.
Write an end of the year memo. This memo for your wonderful team members is two-fold. First, celebrate the past year. Highlight accomplishments and successes of the organization as a whole, and spotlight individuals who went above and beyond. Mention notable changes, like welcoming new staff members or new clients. It’ll be a good refresher for you and your team. Second, build up enthusiasm for the year to come. Talk about goals and the vision for the upcoming year to provide a concrete direction for the business.
Prioritize projects. Determine which projects need to be finished before the year’s ends. Tie up the loose ends for projects nearly completed, projects where it would be difficult to pause for the holidays, or projects for impatient clients. Set aside projects that can be easily started again after the holidays, or ones that benefit from a fresh perspective after the new year.

Self-Care

Really relax and rest. Entrepreneurs can be the worst at self-care! But burning yourself out is terrible for your health (and productivity!) Be sure to set aside time during the scramble to take care of yourself with massages, a night of Netflix, whatever you need to fully unwind and recharge.
Enjoy the holidays unplugged from work. By this point, you’ve done everything you need to do. Now enjoy your holidays!

If you need assistance accomplishing your end of the year administrative tasks, Alpine Small Business Solutions is here for you! We can handle short-term (or long-term) projects, freeing up your time to focus on other projects. Give us a call or shoot us an email today.

13 + Free Stock Image Websites for Startups and those on a Budget!

There are many costs and concerns to consider when starting a new business, but one that you may not think of is quality images. When building your website, writing a blog, or doing social posts for your business, you will want to add photos to jazz up the look. Imagery is a great way to add imagination and creativity to your website, blog, and social media, but, you need to make sure you are not using copyrighted material. Finding high-quality images can take some time, but it is worth the time to present your business in a good light. (You can also hire a virtual assistant to take the time to find good images and present you with a few to choose from.)

As important as quality stock photos are for any business, you don’t have to spend an arm and a leg to get them. There are many sites that offer quality imagery that does not cost a thing. They may not always be exactly what you imagined, but you can often find something that will cover your needs at no-cost for your business.

Listed here are several sites that offer images with no charge and no issues with copy right. You can use these images for whatever you would like. Your online business manager may have others you can use as well.

Pixabay is a great tool for all your stock image needs. All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications.

Morgue File contains free high-resolution digital stock photographs and reference images for corporate or public use. This site allows you to search for specific photos and has a very large archive. Be aware, there are links to other photos that you would have to pay for.

Unsplash is a great resource for high-resolutions photos. You must subscribe to the site, but after you sign up, you get 10 new photos every 10 days.

Gratisogroahy is a free high-resolution pictures you can use on your personal and commercial projects.

Picjumbo is an easy-to-use site full of different categories of photos that are completely free for personal or commercial use.

Startup Stock Photos is an easy site that you can use all the photos from however you choose. It has an archive that you can browse through. The photos are high-quality but the site is relatively new so the archive is somewhat small still.

FreeImages is a free membership to resources for designers’ backgrounds, images, and photo collections.

Little Visuals is a subscription site. You get seven high-resolution images sent in a zipped file to you every seven days.

Life of Pix another site that allows you to use the photos however you choose with no copyright restrictions. They have a fairly large gallery that you can browse through different categories of photos.

Kabookpics is a Great place to get breathtaking Free Pictures for business or personal projects.

Death to the Stock Photo site is large and full of many different categories of photos. They send photos to you every month, but it does have an option to buy a subscription for premium options.

MMT Stock images are a free for commercial use photos by Jeffrey Betts.

Snapwire connects mobile photographers with businesses and brands that need creative imagery. Authentic, Royalty-Free photos created just for you

SplitShire site is run by a photographer who was sick of trying to find quality images that didn’t cost a fortune. It has a premium option that sends all the photos right to your Drop Box, but the site is large and full of categorized photos all for free.

New Old Stock has many photos that are popular or fairly well known. This site works under “no known copyright restrictions.” This basically means that the copy rights have expired or aren’t likely to be enforced, but they take no liability for their use.

RGBstock site requires registration, but is very large and full of photos that are categorized and have a search option available. The only restriction they have on the photos is that you can’t use them for anything in a resale form. In other words, you can’t print and sell their photos.

Freepik offers users, high quality graphic designs: exclusive illustrations and graphic resources carefully selected by our design team in order to provide our users with great content that can be used in both personal and commercial projects.

Bonus site… because we all like surprises

AllTheFreeStock is the one place to find all the FREE Stock Images Stock VideosSound EffectsIcons & more.. Get all the Free Stock Images, Videos, Music and Icons in one location. All of the sites under [ Free Stock Photos ] offers images listed under the Creative Commons Zero license, so you are free to use these images in commercial projects. [ Free Stock Videos ], [ Free Sound Effects ] & [ Free Icons ] offer different licenses.

I am sure there are many more great sites out there that have quality images free of charge that can be used in your small business, however, your creative heart desires. Share your favorites with us in the comments below.

5 Reasons Why You Should be on the Google+ Social media Platform to Grow Your Online Business

Yes, I know…it is the next big thing…AGAIN! We have heard it several times that Google+ is going to be huge, yet you don’t use it or really even know what it is. So why do you want to be on it now?

Usually, you want to use social media outlets your target audience is active on. Not always. Insert Google+, the failed social media platform created by Google to compete with Facebook and Twitter. It comes and it goes without you ever really noticing. So why would I push you to be active on a failed platform? Sure, Google+ lacks the prevalence into popular culture that Facebook and Twitter can rightly brag about. But it offers unique benefits to marketers for growing your business, enough to justify the minimal time it takes to grow a thriving Google+ presence.

But first, what really is Google+?

While Google+ is a unique social media platform, it can be helpful to think of it in terms of other more familiar platforms. It offers an easy way to curate and organization information (like Pinterest), the option to follow anyone without needing them to follow you back (like Twitter), and the ability to create a personal profile and a business page (like Facebook). Unlike other social media platforms that are relationship driven (connect with people you know), Google+ is more interest driven (connect with people who share similar ideas/interests). What really sets Google+ apart, though, is that it’s created by Google. And Google rewards users who consume their social media platform, resulting in the biggest benefit of Google+ being its SEO benefits.

Google+ SEO benefits

Google+ improves your SEO through a few ways. First, posts that are high in shares and +1 (the Google+ version of “likes” and “favorites”) rank higher in search results. So when you publish content high in shares and +1, that content is seen more by individuals and increases the chances they check out your website, become a customer, etc.

Second, through the use of Google+ Circles (similar to friending someone or liking a page on Facebook). If an individual is logged into Google and they added you to their Google+ Circle, your content is more likely to show up in their search results.

Third, your Google+ posts are immediately indexed into search results, translating into SEO benefits quicker than if you were to post the same content on another platform.

When your content shows up higher in search results, more people can discover your content. More eyes on your content means more visits to your website, more conversions into customers, etc. SEO is a crucial aspect of business building, and Google+ is a great way to strengthen your SEO.

While SEO is the biggest benefit to Google+, it is definitely not the only benefit.

Audience Segmentation

Google+ offers a feature called “Google+ Circles” which allows you to organize contacts into specialized groups. Each time you publish content, you get the option to only share with relevant group(s). This allows you to provide solid content specialized for individual users, providing them high benefit without oversaturating their feeds.

Target Audience Finding

Another great Google+ feature is “communities.” These are similar to Facebook groups. They are created by individuals and members within communities share and engage with content. Communities are categorized into different topics, such as football or photography. Posts are organized into sub-topics (for example, in a freelance writers’ group there are topics of marketing, writing tips, and writing tools) to help users sort through the high quantity of information.

Say you are a healthy food blogger. You can join communities such as healthy recipes or vegetarian eating. Individuals in these groups are targeted audiences who may want to consume your content and use your services. You can post regularly quality content (such as recipes) in hopes of directing members of the community to your blog. It’s applying the content marketing strategy (provide quality free content to be seen as an expert in your industry and increase the likelihood consumers will use your business when they need to buy a product/service) to a highly targeted audience. As a result, your content marketing efforts are more efficient.

Improving Your Knowledge

Communities aren’t just for you to share information-you can use them to gain knowledge too! First, you can improve the relevance and quality your content. See what types of content other similar businesses post to gain new ideas for blog posts. Find out what topics individuals respond to, and tailor your content to fit that. Second, you can join communities related to content marketing, social media, and the like to stay up-to-date with the latest marketing trends and tools.

Using Google+

Google+ offers many rich benefits to marketers who take advantage of it. If you’re really strapped for time, you can connect your Google+ account to Hootsuite and share every Facebook post to Google+ as well. If you’ve got more time, however, the recommended strategy is to treat Google+ as its own social media platform. The style of posts that resonate most with your audience on Google+ will be different than the posts that resonate with your audience on Facebook, Twitter, etc. You can take content you’ve already made (such as blog posts or newsletter copy) and share on Google+.

Ready to take advantage of Google+ but aren’t sure where to start? Alpine Small Business Solutions is here for you! We’d love to help you with Google+, or any aspect of small business building. Simply give us a call or shoot us an email today!

10 Hidden Gems in Facebook Personal Pages

Facebook is a fantastic invention-you already love it, but there’s a lot hidden beneath the surface. We’ve dug deep into Facebook to find the top 10 hidden secrets.

Message Requests

Not every message that’s sent to you on Facebook shows up in your inbox. Messages sent by someone you are not friends with on Facebook go into a “message request” section.

To access these, click the at the top right of your screen. Then click “message requests” (to the right of “recent”).

Save Button for Posts

Sometimes we find great content on Facebook . . . right when we have the least amount of time to actually read it. Never fear-the save button is here! The save button allows you to privately save links to read later.

If the post you want to save popped up on your news feed, simply click the to the right of the post and click “save”.

If you’re viewing the post from a page, click … and click “save.”

To view your saved posts, go to the left menu and click “saved” (or you can go to Facebook.com/saved).

When you want to delete a post, go to the “saved” posts section. Click “archive” at the top and click next to the post you want to remove, then click “delete.”

Download Copy of FB Data

It’s no surprise that Facebook stores a lot of data on its consumers—A LOT. While you can’t stop Facebook from storing this data, you can access it (or at least some of it). Facebook allows users to download their information, which includes information you can see by using your account (such as posts you share and your activity log) and information you cannot see from your account (such as ads you’ve clicked on and IP addresses that are logged when you use Facebook).

Facebook provides a long list of what types of data is available in the downloaded information (which you can access here: https://www.facebook.com/help/405183566203254) but there are a few key subjects that may be of the most interest to people: searches you’ve made on Facebook, removed friends, pending friend requests, any friends apps or pages you’ve hidden from your news feed, list of people who follow you, and a list of topics that you may be targeted against based on your status likes interests and other timeline data.

To download the information, go into your settings section. Click “download a copy of your Facebook data” below your general account settings. Click “start my archive.” Depending on how long you have been on Facebook and how much you post, it may take a while, but they will email you when it is ready for you to view.

Adding a Legacy Contact

While it’s uncomfortable to think about, it’s important to decide what you want to happen to your Facebook account when you pass away. Facebook provides two options: delete your account permanently or leave up the account and allow loved ones to share memories on it. For the later, you’ll need to designate a legacy contact. They’ll be able to write a pinned post (which can be used to provide memorial service information or share a message on your behalf), accept new friend requests from loved ones, and update the profile picture and cover photo. They will not be able to remove any friends, read your messages, change or remove past posts, or actually log into your account.

To add a legacy contact, log into your settings and click “security” and then “legacy contact.” Type in your designated contact’s name and click “add.” If you later decide you want to change the contact, you’ll be able to click on the contact and click “remove.” Then you can add your new legacy contact.

It’s difficult, but important, to think about what will happen when you pass on. If you run a business, be sure to check out our post on how to prepare your business for an unexpected life crisis: link to post here.

Edit Ad Preferences

Ads can be annoying. Ads that relate absolutely nothing to your life or preferences are even more annoying. Fortunately, Facebook allows you to edit your ad preferences. Simply click (www.facebook.com/ads/preferences/edit/). The link will bring you to a page listing topics and sub-topics that Facebook picked based on your activities on and off Facebook. You’ll be able to delete irrelevant preferences, as well as add preferences from a set list of topics.

Send and Receive Money Through Facebook

Yes, you read that right. You can now send money to people through Facebook Messenger without a charge! First, you need to add a debit card. Click “settings,” then click “payments,” then click “add new debit card.” Currently, the only way to pay through Messenger is debit. You can also add a PIN if you wish for an extra security measure (click “settings” then click “payments” then click “PIN”).

Once your debit account is activated in Messenger, you’re ready to send money. Create a message and click the $ icon and enter the payment amount. Click “pay” in the top right to send it.

To receive money for the first time, open the conversation and click “add card” in the message to add your debit card.

Just like with other transfers, it may take up to three business days for the banks to make the funds available.

Embedding Posts

Did you know you can embed public Facebook posts onto your website? It’s simple and a great way to add visual content to your site. First, navigate to the post and click “embed post” from the drop down menu.

A box will pop up with a code, which you will need to copy and paste into your website.

Embedded posts are a great way to post testimonials, include examples, quote sources, show off your best content, and more!

Friendship Pages

This feature was developed during a Facebook Hackathon. It is basically a timeline, but for a relationship instead of one person. It gathers all the communication (posts, replies, tagged photos, etc.) that involve you and a friend you choose, and places it all in the Friendship Page. You can view these posts, and even personalize the cover photo and profile picture.

To access the page, go to your friend’s profile and click and select “see friendship” from the dropdown.

Play Chess With a Friend Through Messenger

Who doesn’t love a competition of intelligence and strategy between friends? Simply type “@fbchess play” into a conversation with a friend and Messenger will bring up a game of chess. To move type in the phrase “@fbchess” followed by the letter of the piece (K for king, Q for queen, B for bishop, N for knight, R for rook, and P for Pawn) and the letter and number of the location‑For example, “@fbchessPe4” would move a pawn to square E4. If you get confused, type in “@fbchess help.” If you wish to end a match, type in “@fbchess resign.” To pick which color to start with, type “@fbchess play white” or “@fbchess play black” (white goes first).

Play Basketball With a Friend Through Messenger

Maybe chess isn’t your thing. How about a friendly basketball competition? Simply send a friend a basketball emoji and then click on the sent image to begin the game. The scores will be logged in the message feed so you can brag (or listen to bragging) easily.

To play the game, flick up on your phone to launch the ball into the hoop and try to get as many in as possible.

Facebook for personal use offers hours of endless entertainment, from dominating at a basketball game to reminiscing over old memories when viewing the Friendship Page. Facebook is a great tool for businesses as well. If you’d like help utilizing the benefits of Facebook for your business, simply call us or email us today! We are here to help with any aspect of business building, including social media marketing through Facebook.

Bonus site… because we all like surprises

Message Requests

Save Button for Posts

Download Copy of FB Data

Adding a Legacy Contact

Edit Ad Preferences

Send and Receive Money Through Facebook

Embedding Posts

Friendship Pages

Play Chess With a Friend Through Messenger

Play Basketball With a Friend Through Messenger