Category Archives: Facebook

14 Opportunities and Ideas to Help Add Additional Income During the Pandemic

Hello loves! I wanted to share some information that may be helpful for those that recently were laid off and/or you are looking to supplement your income during and beyond the Convid-19 Pandemic. Like many online business owners, I have a unique birdseye view because of the work that I do and the business I run. None of it is a secret or a ninja trick, and much of it you already have likely heard about, so most of it is just a re-iteration.

I have compiled a list of 14 opportunities and ideas to help add additional income during the pandemic for yourself and your family in these times of uncertainty.

As we start to do more and more delivery and curbside shopping, eating and etc… we will see that we simply do not have the force to support it. Here are places that you can look into if you are looking for work.

1) Grocery stores are hiring and their services are in high demand. Check into Clicklist and Instacart shoppers particularly

2) Doordash and Uber Eat Drivers – Even Pizza Delivery as well

3) Talk to your local marijuana dispensers and liquor stores – See about helping them with their curbside services…and in some cases delivery options

4) Amazon warehouses are hiring as well as drivers and customer service agents. Amazon alone is providing over 100k jobs

5) Become a secret shopper. I know that times are different right now, but there are many online secret shopping opportunities, for instance, customer service secret shopping with Expedia. The restaurant and retail store options won’t be available (unless they pivot) is my guess, but there are other opportunities. Let me preface that this is NOT a huge moneymaker, but it is great for supplemental income. https://www.bestmark.com/ I always had fun with secret shopping and I think you could too.

If you are looking at making some extra money in the online sphere here are some pretty great options.

6) For online work look into https://jobs.sykes.com/ , these are customer service jobs that you can do from home. You must have a dedicated phone line (not a cell phone) and highspeed internet.

7) Working Solutions is another home-based customer service opportunity as well – www.workingsolutions.com/

8) United Health Care for those that work in more of a medical field, they are hiring to help with the influx of calls that are coming in.

9) If you have a special craft, like content writing, graphic design, etc… you can look into www.upwork.com or www.guru.com and if you make and sell your own goods, look at facebook market place, www.etsy.com and www.ebay.com.

10) I realize that the stock market is a pretty scary place right now, but it also offers a lot of opportunities. Stocks are at a record low right now. The market will not be this unstable forever and it is guaranteed that there will be a boom (just don’t know when). The beauty of that is if you can get in at a cheap buy-in, like now, it could provide a huge return in 6-months. Only look into this if you feel empowered to do so. You can start up through Robinhood, which is a free platform for buying and selling stocks in the stock market. It is pretty intuitive and if you use this link you can earn free stock to start your journey with. Truly investing in stock (if you have the means) now might set you up for life. It could be like buying Amazon in 1997 if you get my drift! For Robinhood, though, it doesn’t require any investment right now, just sign up, get your free stock and start dabbling. Use this link to get your free stock >>> https://bit.ly/freerobinhoodstock-jg

11) For those that are toying with taking their business or ideas to Facebook, I have a free mini-training “8 Ways to Revive your Facebook Business Page Organic Reach” that you can take. It is a tiny bit outdated, but the content is still very relevant. www.va.alpinesbsolutions.com

12) If you are looking to take your vision into an online setting and getting serious about taking this time to pivot instead of panic, I would like to offer up some of my time to help you brainstorm. While I do have limited time, I still would like to offer up my own time as a resource. I am offering free 30 minute consults for a limited amount of folks (no strings attached, just value, value, value) the rest of the month. Private message me if you are interested.

13) I am also working on some additional free training and webinars to help people with making supplemental income online or to finally start your own online business journey. If you have a topic you would like me to touch on or have someone in the community talk about, please private message me or put your request below.

14) Lastly (for now), I would love to create a container for those interested to network together and join in on the opportunity to join think tanks, masterminds, engagement circles, and other self-promotion threads so we can all build each other up, stay connected, and love one another.

Do you have things to share or add to my list, please do? The more the merrier. The more information we can put out there the better. I will continue to harvest more ideas around this as the days and weeks unfold.

For those that are in a position to help, please help people, offer your time and what resources you can. This is a time to band together, practice impeccable hygiene, be compassionate and remember we are all in this together. Do not lead in fear…keep being amazing and I am rooting for those that are having a hard time. Please share with someone that you think might benefit from this information as well. I love you!

Facebook Chatbots: What Are They and Why You Need Them

Customer service is a crucial component of your business. Quality customer service can generate new sales (after all, it’s cheaper to maintain current clients than to obtain new ones). Plus, an unhappy customer can take to Yelp and other online services to destroy your reputation among your target audience.

The customer service industry was recently revolutionized with the introduction of Chatbots. More specifically, the Facebook Chatbot.

What the Facebook Chatbot Is

The Facebook Chatbot allows you to essentially outsource your customer service interaction to a personalized-to-your-business technological tool. Your company can interact with numerous customers around the world without paying a cent of a customer service representative’s salary. Save big bucks. Make lots of happy customers. It’s a great set-up.

The Facebook Chatbot allows companies to create responses with video, audio, GIFs, files, and text. This variety allows for a high amount of personalization to your company’s brand. The bot can be built by you or by Facebook’s bot creating partners. The bots are designed to learn as they go. The more they are used, the smarter they become.

The Prevalence of Chatbots

In today’s digital world, more customers are turning online to seek help. We saw this rise with Twitter and Facebook. Customers didn’t want to be put on hold when they called the customer help line.

So, instead they turned to social media, where their requests were public and companies had an increased incentive to reply quickly and effectively. Companies who dropped the ball in customer service replies were ridiculed online. Companies who excelled were praised (and often gained new followers and customers).

Customers adapted to this quick reply system, turning less and less to calling in and instead typing in their requests. This set the stage for Chatbots to take off. Customers already turn to the web for assistance. What’s changed is the company’s ability to reply with intelligent, pre-crafted responses.

The Chatbot world is growing, with over 11,500 bots developed and many more in the works. More and more big-name companies are jumping on board and using Facebook Chatbots to revolutionize their customer service. It might be time for your company to get on board too!

Using the Facebook Chatbot for Your Business

The Facebook Chatbot is pretty versatile with the right programing. Take advantage of the many features they offer.

Let customers make a purchase. Customers can place orders within the bot itself, which is especially great for highly mobile target audiences. Pizza Hut, for example, allows customers to place orders through the bot (and reminds them of current promotions).
Let customers get updated information. Send out updates on your business or your industry. The Wall Street Journal, for example, gives users live stock quotes when they text a set code.
Connect customers to your products. Some industries, like tech industries, lend themselves well to this integration. HP allows people to print through messenger to an HP printer.
Help customers make appointments. If you provide a service, the bot can handle appointment times. Sephora noticed an 11% increase in bookings through the bot compared to their other booking methods.
Provide personalized content. The bot can help customers find relevant articles and information on your site. The Whole Foods bot helps customers find a great recipe by typing in words like “lunch” and “turkey dish”
Let customers keep a record of the information. The beauty of bot conversations is they are recorded. Some customers can benefit from keeping this information handy. No more frustrating calling a company for assistance, writing down the instructions, then losing the instructions a few days later. Now customers can just pull up the app to refresh their memory.
Conduct customer analysis. These bots provide a wealth of information and insight into your customers. Go over frequently asked questions. See what customers are struggling with. Find out what they are curious about. It’s like market analysis for much, much cheaper.

The Facebook bot will take time (and, in turn, money) to create and implement. But for many businesses, it can be a valuable investment. Maybe your customer service department is overflowing with the same types of questions. Maybe you want to offer more convenient ways to order products or make appointments. Maybe your target demographic is often online. These are a few reasons to jump on board the Facebook Bot train. If you want assistance with developing a solid Facebook bot marketing strategy, Alpine Small Business Solutions is here for you! Give us a call or shoot us an email today for more information.

8 Little Known Facebook Business Tools You Should Be Taking Advantage Of

Yes, everyone can use Facebook, which is part of the reason you should be using it for your business, but sometimes you have to up your game to make sure you are aware of all the business tools that are available to help make sure you are offering the most to your audience. Make sure you have implemented each of the following to give your users the best experience on your site.

A Call-to-Action on Your Cover Photo

A call-to-action is a crucial aspect of growing and maintaining your business, whether that’s purchasing a product or signing up for a newsletter. Facebook allows you to add a call-to-action to your organization’s page.

To set up a call-to-action, go to your page’s cover photo and click “create call-to-action.” Your options for call-to-actions are book now, contact us, use app, play game, shop now, sign up, or watch video. Choose your call-to-action and enter your website URL and click “create.”

Setting a Legacy Contact.

While it’s uncomfortable to think about, it’s important to decide what you want to happen to your Facebook account when you pass away. Facebook provides two options: delete your account permanently or leave up the account and allow loved ones to share memories on it. For the latter, you’ll need to designate a legacy contact.

A legacy contact is a designated person who can write a pinned post for the profile (such as a message on your behalf or memorial service information), respond to new friend requests, and update your profile picture and cover photo. They can also download a copy of what you’ve shared on Facebook. They will not be able to remove any friends, read your messages, change or remove past posts, or actually log into your account.

To add a legacy contact, log into your settings and click “security” and then “legacy contact.” Type in your designated contact’s name and click “add.” If you later decide you want to change the contact, you’ll be able to click on the contact and click “remove.” Then you can add your new legacy contact.

Click in the top right of Facebook and select Settings

In the left menu, click Security

Click Legacy Contact

Type in a friend’s name and click Add

To let your friend know they’re now your legacy contact, click Send

It’s difficult, but important, to think about what will happen when you pass on. If you run a business, be sure to check out our post on how to prepare your business for an unexpected life crisis: here.

Audience Overlap Tool

This option allows you to compare two to five audiences to find out their percentage of overlap (essentially measuring how many individuals who fall into audience one also fall into audience two).

Facebook allows you to compare audiences who are custom audiences, lookalike audiences, or saved audiences.You can compare within categories too (a custom audience compared to a saved audience for example). Audiences must contain at least 1,000 people before Facebook will allow you to select it for comparison (this restriction is meant as a privacy safety measure for Facebook users).

You can access audience overlap from either Ads Manager or Power Editor (from ads manager click “tools” and “audiences,” from “power editor” click “audiences”).

Once you are in audience overlap, pick your audiences. Then click “actions” and “show audiences overlap.” Facebook will crunch the numbers and display Venn diagrams showcasing the overlap between the audiences.

There are a number of different ways to use audience overlap. One is to compare website visitors with your email subscribes, which will show you if you need to improve efforts to get email subscribers to visit your site and will show you if you need to improve efforts to convert website visitors into email subscribers. You can play around with other comparisons, such as seeing whether your social media marketing efforts are directing enough people from your Facebook to website and visa versa.

Audience Insights

Audience Insights is an intelligent tool that allows you to discover demographic, behavioral and social data on audiences before you ever target them with your ads. It’s a great method of gathering data and insight on your audience, and is easy to use. The insight on your audience can be used to improve your advertising and your content marketing. For an introduction to audience insights, check out our posts here: link to blog post.

Follow Competitor Growth

Keeping up with your competitors’ pages is a crucial component of a social media marketing strategy. Watching their pages allows you to gain insight on how to replicate what works for them, and avoid what doesn’t work. With Facebook Insights, you can add competitors to your “pages to watch.” You’ll be able to see at a glance their total page likes, the percentage increase in page likes from the past week, total posts, and total engagement. When you click on the page from within the “pages to watch” section, a window will pop up showing their top posts of the week.

Use Stock Images that Facebook Provides When Setting Up Facebook Ads

Images are a crucial aspect of your Facebook ads, but not every small business has eye-catching photos. Thankfully, Facebook allows marketers to use stock photos from Shutterstock at no extra cost. When selecting a photo for your ad, simply click “stock images” and search for photos that fit your ad.

Facebook Business Manager

If you manage more than one Facebook business page, you should consider Facebook business manager. It’s designed for easy managing of pages and advertising accounts. Working within the tool also gives you the option of keeping your business work separate from your personal page, since you will be accessing the page from within the business manager as opposed to from within your personal page. The tool allows users to post to the page, read messages, see notifications, check out insights, schedule posts, boost posts, and more. It’s free to use and requires a simple set up. If you work with a team, business manager also provides you the option of creating objectives and see which member is working on which project.

Add Custom Tabs

Facebook offers some helpful tabs, like “about” and “photos,” but there’s so much more potential to tabs. With a few simple steps, you can add a custom tab to your Facebook page (for a great guide on how to do so, check out this link: http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx#sm.00007s6law3dnda8x8c1f2gas6ea9). Custom tabs can be used in a variety of ways, such as directing followers to your blog, providing a registration form for an event, gathering case studies or content in one easy to access location, and more.

Facebook offers so many great tools, it’s easy to get overwhelmed. Alpine Small Business Solutions is here for you! We can help you with Facebook marketing, or any other aspect of small business building. Just give us a call or shoot us an email today.

7 Reasons a Hike is Like Starting Your Own Business

I went on a little adventure with my daughter, her friend, my dog and my lover. This cool little adventure took us under roads, through the forest, over creeks, up a mountain, through the snow and into dark tunnels. During this adventure we encountered many obstacles like ice, boulders, fences and downed trees, etc…. This definitely made for some interesting moments that left us on our butts or trying to figure out a way around the hurdle. Each time we fell on the ice we picked ourselves back up, each time we hit a bump or barrier along our path, we figured out a safe way around and/or through. No matter what, we kept going because we knew whatever was around the next corner it was sure to be interesting and beautiful…and it was! It was a great day!

When I came home and reflected on my awesome day it reminded me that my nature infused adventures are similar to my business building experience. While the backdrop is very different the feelings, the emotions and mentality of it was similar.

7 reasons why a hike in nature is similar to starting your own business!

Preparing:

When starting any new adventure you always have some sort of destination in mind. Preparation is a key component to your journey. For instance, when you go on a day hike you need to be sure to have all the necessities, like water, snacks, proper attire and a fairly clear idea what your route will look like and what your time frame will be.

Building your business is quite similar. You need to have an idea, a business plan, a blueprint and the right tools to help you get to your goal in the timeframe you desire. Evaluate your goals; understand what it takes to start a business not only from a financial stand point, but also from an emotional, mental and physical stand point as well. There is so much heart and soul you will pour into your business and being as prepared as possible is truly in your best interest. Furthermore, educate yourself on the legalities of starting your own business and seek legal and financial consultation should you need it. Sometimes it is easier to work with a professional that can tell you right away the answers you seek, rather than spending weeks trying to figure it out on your own.

Getting Started:

A journey of a thousand miles (or even just 2 miles) starts with a single step. Building your business is like starting a hike. When you arrive at the trail head you know that there will be many miles between you and your destination. Excitement and sometimes fear will be an emotion you will feel as you embark on the path to your destination. A hike, depending on your level of fitness and how steep the climb is, you will stop to catch your breath or stop to rest your legs.

Your business is no different. You will meet goals, stop to catch your breath, regroup and then keep going. If you are unsure where to start with your business I suggest that you start by carving out time each and every day to work on your business. This can be as simple as doing research on the internet, reading blogs, finding a community online to bounce ideas off of, or seek mentorship and coaching. I also suggest that you invest in this journey and if you are someone that can learn online, purchase a training course that will help you get started. This is nice because it can save you time and also take a lot of guess work out of it for you. Your time is precious, so be sure to seek help where help in needed! Your family and friends will appreciate this too.

Finding Your Buddies and Support System:

Not only is it fun, but it is also super smart to never hike alone. Hiking with friends or family is an enjoyable experience and can help keep you safe. In nature there are many things that could go wrong. Wildlife encounters, inclement weather and even the risk of injury. So having a buddy can lessen the burden should something negative happen. Plus on the fun side, you will build memories together; you can share stories and most importantly someone to encourage you should you feel too tired or weak to keep going.

Here is a little secret, your support system when you are building your business is one of the secret sauces to your success. I can’t express how much you need to have your support system in place when you decide to embark on this epic entrepreneurial journey. Your support system is the people that will pick you up when you have fallen; these are the people who will cheer you on when you feel like giving up. These are the people who will gather around you to celebrate your goals when you have accomplished them. Business is hard, it can be a lonely place with lots of hurdles along the way, but with a support system by your side anything can be possible.

Being Prepared to Weather Any Storm:

In the mountains of Colorado (where I live) the weather can change in a matter of minutes. It can be sunny and beautiful, then within an hour it could be thunder snowing. You have to be prepared to weather any storm in the mountains. So, as you embark on this epic metaphorical hike of building your business you should remember that the seasons of success will change.

What does seasons of success mean? As counter intuitive as it may sound, success is temporary! But so is failure. As a veteran online business owner that has helped thousands of businesses build their online presence, I have weathered many storms along the way. Every time I feel defeated or elated, I center myself and understand that it is only a temporary feeling.

I share this not to deter you, but rather to prepare you. Success is a crazy rollercoaster and truly is not for the faint of heart. Tenacity pays off. Consistency pays off. Failure pays off. One day you may feel like giving up, another day you may feel like you’re the master of your universe. Don’t give up; remember the seasons of success will change and every great leader in all industries have experienced it. Remember the master once was the beginner… trust your journey!

Embracing and Enjoying the Journey:

Nobody said it was going to be easy…they said it would be worth it. Let it be a mountain in front of you or starting your business building journey, one thing is for certain, it will surely be an interesting adventure and journey.

In the fast paced world that we live in we tend to focus on what we lack or do not have, rather than celebrating the things we do. There will be many days you will find yourself focusing how far you have to go or what you have not accomplished yet. You may beat yourself up about the training you still need, or how your website may not operate perfectly or that you don’t have enough social media followers. It is so easy to focus your energy on what you haven’t done that you forget to embrace exactly where you are right now.

The entire journey is worth embracing, everything from the trials and errors, to the huge accomplishments along the way. Each step you take and each twist and turn or achievement that you encounter on this path is put there to either help you grow, help you learn or help you put everything into perspective. Success is by no means a straight line, but rather full of turns, bumps, sharp curves and more. Allowing yourself to embrace its every last drop, is a true gift you can give to yourself, but to say that it comes easy would be a lie, but oh so worth it!

Celebrating Along the Way:

What is all the hard work without reward? For some the hike to the summit is the reward that they feel is enough, the breathtaking views, the sense of accomplishment, the burn in their calves. Or maybe you have plans to get an amazing meal or a big tasty beer as soon as you return back to town. I remember, I did a huge and brutal 15 mile hike a few years back and I knew that my reward was going to be a gigantic class of ice water when I returned to town. When I got it I was in heaven and cherished every last cold delicious gulp.

It is no different with your business. Celebrate the big wins of course, but also celebrate the small wins too. All those small wins are just as important as that big goal that you accomplished. There is no way you can achieve a huge leap without a series of steps before it (unless you’re super(wo)man). Those steps are just as important as that moment you jump. Those steps before the leap should be celebrated just as much as the leap itself, because they were a huge reason you were able to make the leap to begin with.

With this same metaphor in mind, remember to celebrate all the steps that occur before whatever the big goal is that you plan to celebrate. I think the best advice one of my mentors ever gave me was “Until further notice celebrate everything!” So I give you the same sage advice… and to take it one step further, find something to celebrate every day. It could be you finished a blog you had been working on, or that you got 20 new likes on your Facebook business page, or you actually ate breakfast, or that you got to the gym before you started the day, whatever it might be, celebrate it in your own unique and happy way. Your mind, body, spirit and your family will thank you for it.

Sharing your Adventure:

I know when I finish a hike, just like I did at the beginning of this blog, I looked forward to sharing it on my facebook and instagram pages with my family and friends. How lucky are we that we live in a time that we can do this with a few clicks of a mouse. With the magic of social media it is so much easier to share precious and adventurous moments.

The same mindset should be applied for your business building journey too. Let it all hang out, the good, the bad, and the ugly. Honestly, when I am looking for inspiration in terms of business or my fitness goals, I never want to be shown the sweet and cute parts. I want to relate, I want to connect and have someone tell me “Yes! It is freaking hard sometimes, but keep going”. When you share your business building experience you have the ability to inspire others that maybe feel defeated or just needed a reminder. I promise your adventure will inspire someone else. There is always someone waiting to hear from you…even if they don’t know it yet.

In closing, remember business is very much like an adventure…where it leads us, we aren’t quite sure, but one thing we know it will be worth it. I highly suggest following your Entrepreneurial spirit down that rabbit hole… What you will find will be one of the best adventures of your life.

Remember, the master always started out as a beginner. One foot in front of the other…baby steps! Your story is bound to inspire someone and I hope that my story has inspired you too. Pass it on.

#Entrepreneur #OnlineBusiness

Why Facebook Groups are Better than Your Facebook Business Page

Facebook page likes should not be a key metric of social media marketing success. Surprised? Most marketers are. Many mistakenly over value the number of page likes, and end up wasting too much time building this number when they should be focused on more effective ways of measuring marketing success.

The Problem with Facebook Page Likes

Facebook is continually decreasing organization’s organic reach, making it harder to reach a sizable audience without paying. As a result, the audience who actually sees your posts is a fraction of your total Facebook audience. Total Facebook page likes, then, provide little insight of the success of your marketing efforts.

Sure, you want as many followers as possible. But the mere total number of followers does little to reflect your relationship marketing success, which is the driving motivation behind social media marketing. Total page likes show you the number of people willing to connect with your organization, but does little to reflect your effectiveness at actually reaching and connecting with them. Growing your follower count, then, should not be a driving force behind your Facebook marketing efforts.

Granted, consistent posting on Facebook is still a necessary aspect of social media marketing. Organizations still gain marketing benefits from Facebook, but it is weakened by the limited organic reach. Posting from your business page to your followers is an important aspect of reaching your audience, but it should not be the only aspect.

The Better Tactic

Insert Facebook Groups. These see fantastic online reach since they aren’t saddled with the algorithm-driven reach reduction that business pages are. Groups are joined by individuals interested in that topic, so when you post in a group you’re posting to a great targeted audience.

You can join already established groups or create your own, and there are benefits to both.

Joining an already established group opens you up to getting your organization’s name seen by new contacts, such as leaders in your industry or potential new customers. You can showcase your value to these individuals by answering questions with your expertise or sharing valuable content from your website. Consistent quality posting can translate into new valuable connections.

When you join a group, take some time to familiarize yourself with the group’s tone first. See the general style of writing (formal? casual?), length of post (short and to the point? long and in-depth?), and topics to make sure your posts will match. Be sure to join a few groups and post consistently, rather than joining several but rarely posting. To see the benefits of groups, you’ll need to be active and consistent in them.

In addition to joining relevant groups, you can make your own. The benefit of making your own group is you can reach individuals wanting to connect with your organization more effectively than you can reach individuals from your business page. But you shouldn’t repeat posts from your page in your group since individuals in both will see their newsfeed cluttered with identical content. You can post the same content sparingly, but make sure it’s on different days and worded differently. You want to make sure there is value for individuals to be involved with both your page and your group.

Measurement of group involvement can be done through a variety of ways, including analyzing engagement on your posts or visits to your site from links posted in the group. Metrics that come from group activity paint a more holistic picture of your marketing success than just page likes, making it a more effective analytic of your social media marketing efforts.

Want to take advantage of Facebook marketing, but need some guidance? Alpine Small Business Solutions is here for you! We’d love to assist with this or any aspect of business building. Reach out with a phone call or email today!

Is Your Social Media in Need of a Manager or Strategist?

A social media manager and social media strategist are not the same thing. Sure the titles are often used interchangeably, but in reality they work towards different goals and results.

Ideally, your business employs both (or at least, your social media guru handles both). But tight budgets and limited time requires you to prioritize. Here’s a guide to understanding the difference.

A Quick Overview

Think of your social media as a body. Your goal is a healthy thriving body, which requires two approaches.

You need to do daily upkeep tasks. These tasks remain steady throughout your life. Whether you’re five or 105, drinking water and showering is a necessity.

With social media, these tasks are things like:

creating social media posts
responding to comments
content curation of influencers

The social media manager handles these basic tasks.

You also need to take a long-term approach, adopting and adapting new strategies based on circumstances. New health research could prompt a change in diet. Maybe you bring in outside help, like a personal trainer, to help you lose weight.

With social media, these tasks are things like:

changing your digital marketing strategy based on case study research
bringing in a virtual assistant to help with holiday marketing
adding in marketing and pixel targeting

The social media strategist handles this type of strategic work.

Which Does My Business Need to Prioritize?

Your business’s current situation will determine your focus.

Your business just launched/rebranded: social media strategist. You want a clear strategy underlying your posts. When the why behind your posting is articulated, your social media will be much stronger.
Your business is maintaining the status quo: social media manager. If your business is chugging along like normal, you can match that approach in social media. Focus on daily maintenance of creating good content and building relationships online. It’ll be the foundation you pull from when the status quo shifts (like when you launch a new service or product).
Your business budget is slashed: social media manager. The daily maintenance is crucial for your online presence. You can upkeep the basics and expand into new strategy once the budget grows.
Your social media results are plummeting: social media strategist. If you’re continually losing followers, reach, or engagement, it’s time to shake things up. A strategist can help you identify what’s hurting your social media, and how to fix it.
Your business has a short-term project: social media strategist. Holiday marketing or a product launch are unique times for your business, times when the normal social media approach does not apply. You’ll want a tailored approach to maximize your social media efforts.

We know that there are so many options out there, it can make your head spin. Which outlet to use, times to post, images to create, targeting your audience and so on. Make sure you are asking the right person and the right questions when you are planning this year’s social media.

Your business does need social media assistance, whether it’s a manager or a strategist. Consider using Alpine Small Business Solutions! We can provide the daily maintenance, strategy creation, assistance on short term projects, whatever your business needs. Simply shoot us an email or give us a call today.

A Simple Success Guide to Choosing Your Business’s Social Media Platforms

With so many social media options out there, it can be hard to know which one(s) are best for your business. Each platform is unique, offering advantages and disadvantages over every other social media marketing option. With a brief overview of your social media options, however, you’ll be equipped to make the best choice for your business.

Remember, you know your business best. Knowing what each platforms offers will help you choose if it is right for your business and your audience.

Facebook

What sets Facebook apart

Facebook’s prevalence. When people think “social media,” they usually think Facebook. With 1.67 billion users, it’s become integrated not only in the lives of Americans but individuals around the world. And it’s prevalent among marketers, with 93% of social media marketers using Facebook for their organization.

How individuals use Facebook
A main motivation to be active on Facebook is relational: connect with other individuals and organizations you care about (or at least, show a mild enough interest in you’ll be fine reading an update from). Users can range from the grandparent using Facebook occasionally to see photos of their grandkids to the young adult using Facebook daily to stay in touch with friends around the world and organizations championing their favorite causes.

How marketers can use Facebook

Facebook done well can achieve so many of the benefits of social media marketing: relationship building, brand awareness, selling of products/services, etc. To gain these benefits, marketers need to continually post content. But quality of quantity is key (Facebook’s newsfeed algorithm results in every post seen only by a fraction of your total audience, the better quality Facebook deems your post the more people will see your post). Marketers can use Facebook to humanize the brand and interact with customers. Keep in mind that business posts will appear in people’s news feeds among emotional posts from their loved ones (think wedding photos, graduation photos, etc). You don’t want to post dry sales posts. You want to create posts that individuals will want to read-because they’re entertaining, engaging, etc.

Twitter

What sets Twitter apart

The limit to post length. Users can only send posts with 140 characters or less. This helped Twitter become a place where users expect short snippets of information among a continual stream of posts.

How individuals use Twitter

A main motivation to be active on Twitter is informational: gain short and succinct pieces of information from individuals and organizations relevant to your life.

How marketers can use Twitter

Twitter is a great tool to direct individuals to your website. In this way you can think of Twitter and your website like a news story. The headline and the lead are the Twitter post: it draws you in and provides just enough information you know what you’ll be reading about. The body of the article is your website post: the substance and entirety of what you want your audience to read. While posts can be great at directing individuals to your site, not every post needs to. Some posts can be a short story or message in of themselves. Twitter is also a way of getting your posts “categorized” under relevant topics through the use of hashtags. Users can search with a hashtag to find relevant posts on that topic. Ideally, they will see your post, discover your organization, and become a consumer of your social and web content and your services/products.

Linkedin

What sets Linkedin apart

The targeted audience. Everyone on Linkedin is either a current or aspiring professional. This specific nature of its audience results in content creation that tends to see an industry or career slant to it. And because published posts are tied to individuals’ professional profile, the amount of spam and overly promotional posts tends to be lower than on other platforms.

How individuals use Linkedin

A main motivation to be active on Linkedin is professional: to sell yourself, network, and in some cases find new employment. Individuals follow organizations that they care about and/or that provide relevant articles that help them in improving their personal or professional self.

How marketers use Linkedin

Linkedin is great for increasing brand awareness and acquisition. Individuals can publish articles on Linkedin that can be seen by individuals not already connected with your organization, as well as communicate within Linkedin groups (targeted communities on Linkedin, such as women small business owners). Marketers can post regular updates like they can on other social media platforms, but much of the benefit of Linkedin activity comes from article writing and group participation.

Google+

What sets Google+ apart

The owner. Google+ is owned by Google, and Google rewards those who use its platform. When marketers post to Google+ they reap rewards from Google, namely SEO benefits.

How individuals use Google+

A main motivation to be active on Google+ is to gain the SEO benefits as a marketer. Google+ frankly is Google’s failed attempt at creating a social media platform to compete with Facebook and Twitter. Not as many users are on Google+, but people can use it as a way to connect with other individuals who share similar interests. Individuals will follow organizations they share a connection with or that provide useful content.

How marketers use Google+

Marketers post content to help boost their SEO. Oftentimes marketers strapped for time post their Facebook posts on Google+ as well (using a scheduling tool like Hootsuite). Because fewer people are on Google+ there is less of an expectation of organization-customer interaction. If people are willing to interact with your page, great! But usually Google+ usage is focused on posting regular content for SEO benefits.

YouTube

What sets YouTube apart

The content. YouTube is just videos. No writing messages, no posting pictures, just videos.

How individuals use YouTube

A main motivation to be active on YouTube is to find and watch videos. Some people will search for individual videos, others will follow certain users and brands. People search for a variety of videos, from entertainment-focused to informational-driven.

How marketers use YouTube

Creating engaging videos is a great way to turn out shareable content, engage audiences, and improve SEO. YouTube is great for brand awareness given the potential of good videos being shared among individuals (remember the Ice Bucket Challenge and the money it raised for the ALS organization).

Pinterest

What sets Pinterest apart

Its focus is curation and organization of content. Pinterest works like a virtual bulletin board with users able to save photos, videos, and articles from throughout the Internet to various themed boards.

How individuals use Pinterest

A main motivation to be active on Pinterest is to find articles, photos, and videos that inspire or resonate with you. Usually it’s information you can “act” on, like a how-to crafting article. Sometimes it’s information that serves as a foundation for inspiration, like a photo of a well-designed kitchen.

How marketers use Pinterest

Like Twitter, Pinterest is a great way to direct individuals to your website. Creating pins with engaging photos and text will draw individuals in and persuade them to check out the content on your website. Pins can also be created to showcase your products and services, helping you to grow your business.

The social media platform(s) best for your organization depends on how your target audience uses the platform(s) and how you want to approach your social media marketing. For organizations just starting out on social media, Facebook is a great go-to because its user friendliness and potential for high marketing benefits. If you want to take advantage of one (or many!) of the social media platforms for your organization, but aren’t sure where to start, Alpine Small Business Solutions is here for you! We’d love to help you through this, or any aspect of small business building. Reach out with an email or phone call today!

An Introduction to Audience Insights

Audience Insights is an intelligent tool that allows you to discover demographic, behavioral, and social data on audiences before you ever target them with your ads. It’s a great method of gathering data and insight on your audience, and is easy to use.

How to Get There

To get there, you click on Ads Manager, click on tools, click on audience insights, and then everyone on Facebook. Your audience will be the dark blue bar graph, compared to the general Facebook user data. Once you begin selecting customizations (such as age, interests, and relationship status), you’ll be able to see how your custom audience differs from all Facebook users.

Studying Your Audience

You can study your audience as a whole, or break up your audience into segments (such as only looking at female followers, or only individuals 18 to 25). To segment the audience, enter in information (such as age bracket) on the left-hand side. How much you want to segment your audience depends on the campaign you’re gathering data for.

Once you’ve created your audience, you’ll be presented with data under six tabs. Each one offers unique information on your audience.

For example, the first tab provides you with information their lifestyle, relationship status, education level, and job titles. Another useful tool is “page likes,” which displays the pages that are most relevant to your custom audience. Once you know the pages most likely to be “liked” by your audience, you can add these pages to the interests when you create an ad.

Examining the data on your audience equips you to better tailor your advertising efforts and your content marketing efforts. You’ll want to check back into the audience data occasionally, as your audience demographics can change as you gain new followers.

Studying Your Competition

The “Page likes” data can be used for more than tailoring your ad audience. You can discover other pages that resonate with your audience, which you can study to improve your own page. When you see what types of content they post, which messages perform best, etc., you can use that information to try to replicate their success (and avoid their failures). Again, you’ll want to check back up on this section occasionally as the most common “page likes” can shift as your audience grows.

Audience insights offers a large amount of free data on your audience and its many segments, which can be used to improve your social media marketing. If you want to take advantage of this tool, but don’t have the time, Alpine Small Business Solutions is here for you! We’re ready to assist with any aspect of small business building. Reach out to us with a phone call or email today.

For a more in-depth look at Audience Insights, check out this free informational webinar.

Harness the Power of Delegation! 9 Tips for Delegation That Makes Your Life Easier

Delegation is a word that can strike fear into the hearts of managers (especially Type-A “I can do it all” managers).

But here’s the problem.

Just because you can, doesn’t mean you should. And yes, you’ve probably heard that cliché phrase. But it’s true. If you’re not delegating, you’re hurting your business.

By not delegating, you’re wasting time on simple tasks instead of running your business. By not delegating, you’re wasting your team member’s potential to learn or master skills. By not delegating, you’re not leading to your full potential.

Yes, it’s scary to hand over the reins to someone else. But it can turn out great when you understand when and how to delegate effectively.

When Should I Delegate?

The task does not need you. Take a page from Facebook’s team strategy: done is better than perfect. If someone else can do it 80% as well, delegate. To find tasks, do a time audit for a week. You’ll see how you’re spending time (and which simple tasks are draining your time). Delegate anything that can be handled well by another team member.
The task does not need you in the future. Delegation is best viewed as a long-term strategy. Examine your time audit for often repeated tasks and identify ones you can train someone else to handle. Sure, the first time it’ll take longer training and delegating than doing it yourself. But in the long term it is more efficient to pass it on.
The task is better accomplished by someone else. Some tasks are better suited for another team member. Maybe they offer more experience, insight, or skills. Or maybe they can provide a fresh perspective that you can’t. The more you understand your team, the more you’ll be able to identify which tasks they can handle better than you. It’s a bit humbling, but also liberating to realize not everything is best done by you.

Once you’ve decided to delegate a task, there are techniques to better delegation. Check out these tips to harness the power of delegation.

Before You Approach the Team Member

Define the ideal scenario. What should the end result look like? What should the team member gain from the delegation (are they learning/mastering a task or simply getting a task done to move the business forward)? How much involvement should you maintain?
Create a timeline. Know when the task absolutely must be completed, and set the deadline before it. You’ll want a little breathing room, just in case time is lost redirecting the team member or correcting mistakes.
Select the best suited person. The person needs the motivation, resources, knowledge, and experience to complete the task. He/she should be set up well for success.

When You Approach the Team member

Articulate what results and timeline you expect. It takes less time to be clear upfront than for the team member to attempt, realize they don’t understand, then come back and ask questions. Encourage him/her to ask any clarifying questions.
If possible, tie the task to a company goal or value. It’ll make it easier for someone to push through mind numbing tasks if they know the why behind it.

While the Task Is Being Accomplished

Provide checkpoints during bigger projects. Monitor the progress to ensure the team member is on track. Check in at various points and provide opportunity for the team member to ask questions and receive guidance.
Avoid micromanaging. If you spend as much time checking in as you would’ve doing the task, you’re not saving time (and likely stressing out your team member). Give the team member the information and support, then step back and leave them be.

After the Task Is Done

Don’t get frustrated if it took longer than you would’ve. Remember, delegation is a long-term strategy. Your team member developed new skills. You were able to spend time on other more pressing tasks. It’s still a win-win.
Always give feedback. Don’t just take the finished project and move on to assigning the next one. Show you appreciate the team member’s work. Praise what they did well. If necessary, offer guidance on what they should’ve done different (which will save time if there’s a similar task in the future).

Delegation is a great resource for business managers. But delegation isn’t only an option in-house. You can delegate some tasks to a virtual assistant. Data entry tasks, for example, can be outsourced to free up your team members’ time. Consider using Alpine Small Business Solutions for your small business needs, from administrative tasks to assistance with short-term projects. Just send us an email or give us a call today!

Six Easy Steps to Becoming a Virtual Assistant

First you might ask what a virtual assistant is. Well let me enlighten you, a virtual assistant provides services to individuals, organizations, or companies, but he or she works online and remotely instead of going into an office. It allows you to live life on your terms. May entrepreneurs have realized the growing demand for a virtual assistant. You are able to set your own hours, goals, and priorities. You have flexible hours which truly is great when “life happens.” You have no commute, well aside from getting your coffee and walking down the hall to your office. You determine who you work with, and you get to meet and interact with some incredible people as you develop their business and client base. I could go on and on about the incredible perks of being a virtual assistant. But how do you become one? Let me share our Six Easy Steps with you.

Plan Your Business

This is the basic first step to making yourself a legitimate business. You need to know if you are going to be a sole-proprietor or an LLC, or something else. Most virtual assistants run an LLC. You need to make sure you have all your ducks in a row for your accounting and banking and have the general setup for legal requirements in your area. Go do the research. Develop your business plan and model. Get your business license and start diving in.

Decide What to Charge

This is likely the first question anyone is going to ask you. This is a very personal step that you have to be confidant in and fair. You are running the business and you are in charge. Don’t be ashamed or apologetic about people paying you to provide your services. You can charge by the hour, by the project, or have retained rates or even a combination of them.

Define Your Services and Keep Learning

You have to know what you are going to sell. What are you good at and what do you have to offer people. Once you know what your business is there for, you can learn more and expand your services. I cannot tell you how important it is that you keep learning and stay on top of new developments not only in your industry but with new technology and ways to work. If you keep your skills up to date then you’ll have a more varied ad valuable skill set and will be worth more money. Plus, there is always something to learn and keep learning within the virtual assistant world.

Get a Website

This is a no-brainer. In a world that revolves around technology and as a virtual assistant people need to be able to find you. This allows you to display yourself in a professional appearance, and gives you a chance to highlight your skills and an opportunity to display yourself in a more professional appearance.

Get Involved in Social Media

Social media is a common task you will likely be asked to help with or a service you want to offer. Join the groups, get in the conversations. There are some great virtual assistant groups out there to get to know. You can check out mine as well- Hell Yes Biz. As a virtual assistant you should submerge yourself in the latest trends of Facebook, Twitter, Pinterest, Periscope, YouTube, Instagram, Blab, Google +, and so many more. Relationships are key, being involved in social media with your peers is one of the best ways to find clients and network.

Work for a VA Service

You need experience. If you are just getting started it can be tough trying to find clients, but consider working for a company that matches VA’s with clients. This is proven to be helpful again when you are just starting out and have not established your cliental base quiet yet. This can also go with working along with other VA’s. Checking out their website, seeing what they offer and get an idea of how it might work for you. Remember those groups you joined, make sure you connect with people in there. They may have some great recommendations for you.

Summary

Figure out what you are good at and what you enjoy. Notice how I said good, and not best at. The important thing is you have skills that your clients need and are willing to pay for, don’t doubt yourself. Becoming a VA allows you so much freedom and flexibility within your day to day life, who you work with, what you day looks like, when you are available when you are not. I love what I do. Make sure you do too! For more information or help getting started contact me today!