Category Archives: Social Media

14 Opportunities and Ideas to Help Add Additional Income During the Pandemic

Hello loves! I wanted to share some information that may be helpful for those that recently were laid off and/or you are looking to supplement your income during and beyond the Convid-19 Pandemic. Like many online business owners, I have a unique birdseye view because of the work that I do and the business I run. None of it is a secret or a ninja trick, and much of it you already have likely heard about, so most of it is just a re-iteration.

I have compiled a list of 14 opportunities and ideas to help add additional income during the pandemic for yourself and your family in these times of uncertainty.

As we start to do more and more delivery and curbside shopping, eating and etc… we will see that we simply do not have the force to support it. Here are places that you can look into if you are looking for work.

1) Grocery stores are hiring and their services are in high demand. Check into Clicklist and Instacart shoppers particularly

2) Doordash and Uber Eat Drivers – Even Pizza Delivery as well

3) Talk to your local marijuana dispensers and liquor stores – See about helping them with their curbside services…and in some cases delivery options

4) Amazon warehouses are hiring as well as drivers and customer service agents. Amazon alone is providing over 100k jobs

5) Become a secret shopper. I know that times are different right now, but there are many online secret shopping opportunities, for instance, customer service secret shopping with Expedia. The restaurant and retail store options won’t be available (unless they pivot) is my guess, but there are other opportunities. Let me preface that this is NOT a huge moneymaker, but it is great for supplemental income. https://www.bestmark.com/ I always had fun with secret shopping and I think you could too.

If you are looking at making some extra money in the online sphere here are some pretty great options.

6) For online work look into https://jobs.sykes.com/ , these are customer service jobs that you can do from home. You must have a dedicated phone line (not a cell phone) and highspeed internet.

7) Working Solutions is another home-based customer service opportunity as well – www.workingsolutions.com/

8) United Health Care for those that work in more of a medical field, they are hiring to help with the influx of calls that are coming in.

9) If you have a special craft, like content writing, graphic design, etc… you can look into www.upwork.com or www.guru.com and if you make and sell your own goods, look at facebook market place, www.etsy.com and www.ebay.com.

10) I realize that the stock market is a pretty scary place right now, but it also offers a lot of opportunities. Stocks are at a record low right now. The market will not be this unstable forever and it is guaranteed that there will be a boom (just don’t know when). The beauty of that is if you can get in at a cheap buy-in, like now, it could provide a huge return in 6-months. Only look into this if you feel empowered to do so. You can start up through Robinhood, which is a free platform for buying and selling stocks in the stock market. It is pretty intuitive and if you use this link you can earn free stock to start your journey with. Truly investing in stock (if you have the means) now might set you up for life. It could be like buying Amazon in 1997 if you get my drift! For Robinhood, though, it doesn’t require any investment right now, just sign up, get your free stock and start dabbling. Use this link to get your free stock >>> https://bit.ly/freerobinhoodstock-jg

11) For those that are toying with taking their business or ideas to Facebook, I have a free mini-training “8 Ways to Revive your Facebook Business Page Organic Reach” that you can take. It is a tiny bit outdated, but the content is still very relevant. www.va.alpinesbsolutions.com

12) If you are looking to take your vision into an online setting and getting serious about taking this time to pivot instead of panic, I would like to offer up some of my time to help you brainstorm. While I do have limited time, I still would like to offer up my own time as a resource. I am offering free 30 minute consults for a limited amount of folks (no strings attached, just value, value, value) the rest of the month. Private message me if you are interested.

13) I am also working on some additional free training and webinars to help people with making supplemental income online or to finally start your own online business journey. If you have a topic you would like me to touch on or have someone in the community talk about, please private message me or put your request below.

14) Lastly (for now), I would love to create a container for those interested to network together and join in on the opportunity to join think tanks, masterminds, engagement circles, and other self-promotion threads so we can all build each other up, stay connected, and love one another.

Do you have things to share or add to my list, please do? The more the merrier. The more information we can put out there the better. I will continue to harvest more ideas around this as the days and weeks unfold.

For those that are in a position to help, please help people, offer your time and what resources you can. This is a time to band together, practice impeccable hygiene, be compassionate and remember we are all in this together. Do not lead in fear…keep being amazing and I am rooting for those that are having a hard time. Please share with someone that you think might benefit from this information as well. I love you!

Soft vs. Hard Launch

When you want to market a new product, there are two approaches you can take: a soft launch or a hard launch. Each one offers unique benefits, and each one can be a great approach depending on the product, organization, and marketing goals. Understanding the differences between the marketing approaches allows you to be informed to choose the best fit for you given marketing strategy.

Soft Launch

A soft launch is a marketing effort that intentionally limits its scope to a smaller percentage of the target audience. The goal is to test the product among the small audience and tweak it as necessary before the product is available to everyone. The audience can be a small group within your target audience or a small group whose demographics are similar to your target audience (such as product testing in Canada, New Zealand, or Australia).

Hard Launch

A hard launch is a full force marketing effort that aims to reach your entire target audience. The goal is to persuade as many people as possible to try (and, if relevant, purchase) your product.

Differences Between a Soft Launch and a Hard Launch

1. The main focus: The purpose of a soft launch is to gather data to improve the product before it’s released to everyone. Staff members can really focus on finding changes that need to be made because they won’t be spending as much time focused on various marketing efforts. This is really still a testing phase. It allows you to work out some of the kinks before you go big!

The purpose of a hard launch is to spread awareness of the product to as many people as possible, ideally resulting in their trying and purchasing the product. While sales conversions are great benefits to reap during a soft launch, they are not the main focus.

2. Amount of time Since a soft launch is primarily focused on testing the product on a smaller scale, in the short term, it will take less time to complete than a hard launch targeting a larger audience. Usually a few weeks is all it takes to gather the data necessary from a soft launch.

An effective campaign for a hard launch, in contrast, could take several weeks or even months. On the flip side, the amount of time it takes to see results comes in much quicker with a hard launch due to the expanded marketing efforts. Of course, in the long run, a soft launch does take longer because it’s followed by a hard launch. But when comparing a soft launch to a hard launch, a soft launch is much shorter.

3. Amount of money: The amount of marketing funds needed for a soft launch is naturally less than the marketing funds needed for a hard launch due to the smaller audience. On the flip side, the amount of money gained is naturally higher in a hard launch due to the expanded marketing efforts. The effectiveness of money spent can be high in either marketing strategy. With a soft launch you may gain valuable insight on necessary changes, making the product more appealing once you do a hard launch which can translate into more sales. With a hard launch, you are maximizing the effectiveness of a marketing campaign by promoting across various strategies and various geographic areas.

4. Ease of making changes: While you can make changes to your product with either launch, changes are easier to make in a soft launch for two reasons. First, your primary focus during a soft launch is to find changes that need to be made (in contrast to the primary focus during a hard launch, which is to effectively reach as many people in your target audience as possible). Second, with a soft launch you can make changes before the majority of your target audience sees the product. You won’t need to spend marketing resources informing audiences of the changes like you would if you made the changes after a hard launch.

Which one should you use?

Different marketing needs will call for different strategies. For newer products, you will likely want to do a soft launch. This will allow you to gather valuable information on your target audience to better tailor the marketing efforts when you introduce the product. For products you are less confident in, a soft launch also works well. You’ll gain confidence after seeing how the product performed in the smaller audience and know you made the changes needed for it to be ready for a full audience launch. For a product that will be launched in a more competitive market, a hard launch will be better since it allows for a wide marketing effort.

If you want to utilize either a hard launch or a soft launch, Alpine Small Business Solutions can help! We are ready to help you with any aspect of business building, simply call or email us and we will help you implement a marketing strategy.

Start Now! 9 Holiday Marketing Tactics

With barely a fall crisp in the air, it may seem odd to be thinking about winter holidays months away. But with up to 30% of sales occurring in the holiday season, it’s not an opportunity to take lightly. Effective holiday marketing requires months of planning, and you can begin now with these tactics.

Check the speed of your website. Slow loading pages frustrate customers, and can result in a loss of a sale. Plug your url into https://developers.google.com/speed/pagespeed/insights/ to see your speed, and how you can improve it.
Ensure your website is mobile friendly. Busy shoppers purchase on their phone. A difficult to use app will lose you customers faster than people lose their diet resolutions at the company holiday party. Plug your url into https://www.google.com/webmasters/tools/mobile-friendly/ to gauge its mobile friendliness.
See what worked previously. Go over marketing and sales data from previous holiday campaigns. Identify what resonated with your audience, what marketing channels saw the highest ROI, etc. There’s no need to reinvent the wheel; you can build on your previous success and learn from previous mistakes.
Make a creative holiday campaign. You want your company to be remembered by frazzled shoppers as they dart around the city searching for gifts. A memorable campaign can keep you on their minds, and get you on their shopping destinations list. Check out these holiday marketing campaigns (http://blog.hubspot.com/marketing/holiday-marketing-campaign-examples#sm.00007s6law3dnda8x8c1f2gas6ea9 ) for creative inspiration.
Pick a season’s greetings. Some audiences are offended with the use of “Merry Christmas” while others are equally offended by the lack of “Merry Christmas.” Know which greetings best suit your brand and your target audience. “Happy Holidays” is a safe bet since it recognizes the numerous celebrations.
Create holiday specific designs. Your holiday marketing strategy is different than your typical sales strategy, and your images should reflect that. Canva is a great free site allowing you to design stunning holiday themed graphics.
Clearly communicate shipping and order-by dates. No one buys a present thinking “I sure hope this comes after Christmas!” Clearly communicate on your site when customers need to order by for guaranteed arrival by Christmas.
Host a holiday event. A bookstore can host a holiday children’s book reading with Santa. An art supply store can organize a holiday card decorating workshop. Any store can throw a holiday party with a tree lighting and carol singing. Make a fun event, ideally connected to your business, to draw people to your store. They’ll be reminded of your great selection, which hopefully will get them thinking about crossing items off their shopping list with your products.
Design a gift catalogue. Suggest products/services for everyone on your customers list (grandma will love…what kid wouldn’t love…and so on). Sometimes a tailored suggestion is the simple push a customer needs to make the purchase. It’s an effective email marketing tactic that appears less promotional to customers.

Holiday marketing is a crucial sales strategy for small businesses. If you’d like help creating or managing a marketing campaign, Alpine Small Business Solutions is here for you! We’re ready to assist with this or any aspect of business building. Reach out with an email or phone call today.

And better yet, if you have some great ideas, make sure you comment on what has worked and hasn’t worked to share with others.

How Do I Give Someone Access to my Facebook Ads Manager Account

There may come a time when you will want help with your Facebook advertising. Instead of handing over the keys to your entire Facebook account you can give someone access to your Facebook Ads Manager account in less than 10 steps.

Log in to your Facebook account as your personal Profile.
Click the Ads Manager link on the left sidebar.
Click Account Settings at the top (next to billing)
It may prompt you to enter your password, if Facebook does, enter your password
Scroll down to Ad Account Roles
Click Add a Person
When you start typing the name of the user you want to add, a list of your Facebook Friends appears; select the name of person you want to add from the drop-down list. Note: If you are not friends with them on Facebook they will not appear, but you can enter their email and invite them to access your Facebook ads manager account that way too.
Select the access level. You can change this at anytime. I suggest Ad Account Advertiser.
Click Submit – The person you add will immediately have access to your ad account according to the role you chose for them

It really is as simple as that. You can get help, guidance and feedback on your facebook ads that you are running. In my opinion, having a few awesome and educated collaborators who know Facebook Ads and to give them access to your Facebook Ads Manager is something so very important to your social exposure and growth is PRICELESS!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out Facebook ads, remember that Alpine Small Business Solutions, is your one stop shop for all your social media management and business building needs. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution.

The Best Practices to Ace Your Pinterest Marketing

In the world of social media marketing, Pinterest is an odd duck. Sure, it’s a social platform. Sure, it’s a marketing tool. But Pinterest works differently than the platforms we’ve come to know and love (or, at the very least, begrudgingly use because we know it’s important).

The algorithm is different. The way audiences use the tool is different. The approach you need to take as a marketer needs to be different. Follow these best practices for a stellar Pinterest marketing strategy.

Do Optimize Your Pins.

Strategic keyword integration helps optimize your pins. Scatter keywords throughout the image file names, pin descriptions, board names, and board descriptions.

Do Conduct Regular Analysis.

Pinterest offers a great amount of data within its site for free. Every month or so look over to see your numbers. Pinpoint top performing pins, underperforming pins, and site traffic. Use this to tweak your strategy for the next month.

Do Integrate With Your Other Social Tools.

Let your social tools play off each other. Help your current followers find your account more easily by cross linking them. Every so often, tweet about one of your Pinterest boards to direct traffic to your page. Leverage the audience of one platform to build the audience on another.

Do Showcase Your Products.

Skip the highly promotional “buy this item” pins. These won’t perform well since using sales-y words like buy and sale anger the algorithm.

Take an indirect approach instead. Show ways customers can use your products in their lives. If you sell organic cage free eggs, make a board of all types of recipes using eggs. If you operate a microbrewery, make a board of DIY projects that recycle beer bottles.

Provide knowledge and value like you do with other pins, just integrate your product subtly into the mix.

Don’t Forget to Engage.

Remember the “social” part of “social media!” Make sure you pin posts from other accounts rather than only uploading your own links. It gives your boards the crucial variety and helps you get on the radar of other pages. Who knows, they may return the favor and follow you back.

Don’t Neglect It.

Pinterest requires you to “feed the beast.” The algorithm rewards consistency. It’s better to regularly pin rather than go on a one hour straight pinning spree. Aim for between 5-30 pins a day.

Don’t Use Hashtags.

These not only offer no search engine benefit, they can actually hurt your pin ranking.

Don’t Neglect the Images.

Pinterest is a highly visual platform. Paying attention to your images helps make the difference between a viral pin and an ignore pin.

For an optimized pin, focus on

Making a tall image with a 2:3 or 4:5 ratio
Using red/orange colors over blue ones
Using medium light
Using more than one dominant color

Don’t Pin Just to Pin.

It’s great to pin often and curate large boards bursting with pins. But it’s only great if these pins are worth pinning by your target audience. It’s easy to pin everything in sight in hopes of building up a Pinterest presence. But this sacrifices quality for quantity, which is not what your business is about.

Pinterest is a valuable asset to your marketing strategy. Using these best practices can help make your Pinterest presence stellar and improve your company’s marketing. If you lack the time to implement these strategies, Alpine Small Business Solutions is here for you! We are happy to offer social media management services for Pinterest (or any other platform). Give us a call or sign up for a free consultation today.

Bring Business to you through YouTube

Are you looking to increase your online visibility, build trust, and convert prospects into customers, then online video and YouTube marketing need to be part of your online marketing activity.

Why is YouTube so important? Today we enjoy faster connection speeds, unlimited hosting, and a video camera in every pocket or purse. That makes creating and sharing videos incredibly easy and affordable.

In addition, videos often appear on the first page of search results, and even when they don’t, people often go directly to YouTube to conduct a search. In fact, YouTube is the second most popular search engine in the world behind Google, which owns it.

YouTube also gives us advanced annotation tools that allow us to create clickable calls to action within our videos to encourage engagement and subscriptions. With promoted videos you can even create links that take viewers to your website or other web property.

Make sure you are creating compelling videos. Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. In fact, most of us couldn’t handle a million new customers all at once, anyway. Instead, you should create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and much more.

Work your keywords into your video. There are four obvious places to use your keywords in each video:

Title: Just like your blog posts, make sure the title of your video includes your keywords. Twice is nice.
Description: Don’t scrimp here! Too many people ignore the description, or just write a one-sentence description. Feel free to write a blog-post length description, working in your keyword phrase(s) multiple times.
Tags: Make sure you use your keywords and variation of those keywords in the tags section.
Narrative: YouTube is listening! YouTube takes your audio and creates an automatic transcript and uses this as part of their algorithm. So bake those keywords into the narrative as well.

Include a call-to-action. Want people to take an action at the end of your video? Tell them what to do. “For more on virtual assistants visit us at alpinesbsolutions.com.”

You can also include a clickable link in your description. Best practice is to start your description with the URL you want to drive traffic to and make sure you include the http://…otherwise the link won’t work.

Leverage social media to attract more eyeballs. Once your video is live, you can create a surge of traffic by posting links to your social media outposts, such as Twitter, Facebook and LinkedIn. Make sure you write a blog post with your video embedded in the post. And don’t forget about Google+, which, like YouTube, is part of the Google empire. Every view counts towards your total view, whether your viewer is at YouTube or not.

While YouTube is very helpful don’t expect one video to change your business. As mentioned before: forget about your dreams of creating a viral video. Instead, focus on creating a steady, consistent stream of helpful videos that address your ideal customer’s biggest problems.

That will help you increase your online visibility and drive more qualified traffic to your website.

Be unique but be concise with what you have available and who you are. In the end, this will be one of the most helpful tools you have for your business.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of YouTube, Remember that Alpine Small Business Solutions, is your one stop shop for all your marketing, Virtual Assistant, Online Business Manager and business building need. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper

Facebook Chatbots: What Are They and Why You Need Them

Customer service is a crucial component of your business. Quality customer service can generate new sales (after all, it’s cheaper to maintain current clients than to obtain new ones). Plus, an unhappy customer can take to Yelp and other online services to destroy your reputation among your target audience.

The customer service industry was recently revolutionized with the introduction of Chatbots. More specifically, the Facebook Chatbot.

What the Facebook Chatbot Is

The Facebook Chatbot allows you to essentially outsource your customer service interaction to a personalized-to-your-business technological tool. Your company can interact with numerous customers around the world without paying a cent of a customer service representative’s salary. Save big bucks. Make lots of happy customers. It’s a great set-up.

The Facebook Chatbot allows companies to create responses with video, audio, GIFs, files, and text. This variety allows for a high amount of personalization to your company’s brand. The bot can be built by you or by Facebook’s bot creating partners. The bots are designed to learn as they go. The more they are used, the smarter they become.

The Prevalence of Chatbots

In today’s digital world, more customers are turning online to seek help. We saw this rise with Twitter and Facebook. Customers didn’t want to be put on hold when they called the customer help line.

So, instead they turned to social media, where their requests were public and companies had an increased incentive to reply quickly and effectively. Companies who dropped the ball in customer service replies were ridiculed online. Companies who excelled were praised (and often gained new followers and customers).

Customers adapted to this quick reply system, turning less and less to calling in and instead typing in their requests. This set the stage for Chatbots to take off. Customers already turn to the web for assistance. What’s changed is the company’s ability to reply with intelligent, pre-crafted responses.

The Chatbot world is growing, with over 11,500 bots developed and many more in the works. More and more big-name companies are jumping on board and using Facebook Chatbots to revolutionize their customer service. It might be time for your company to get on board too!

Using the Facebook Chatbot for Your Business

The Facebook Chatbot is pretty versatile with the right programing. Take advantage of the many features they offer.

Let customers make a purchase. Customers can place orders within the bot itself, which is especially great for highly mobile target audiences. Pizza Hut, for example, allows customers to place orders through the bot (and reminds them of current promotions).
Let customers get updated information. Send out updates on your business or your industry. The Wall Street Journal, for example, gives users live stock quotes when they text a set code.
Connect customers to your products. Some industries, like tech industries, lend themselves well to this integration. HP allows people to print through messenger to an HP printer.
Help customers make appointments. If you provide a service, the bot can handle appointment times. Sephora noticed an 11% increase in bookings through the bot compared to their other booking methods.
Provide personalized content. The bot can help customers find relevant articles and information on your site. The Whole Foods bot helps customers find a great recipe by typing in words like “lunch” and “turkey dish”
Let customers keep a record of the information. The beauty of bot conversations is they are recorded. Some customers can benefit from keeping this information handy. No more frustrating calling a company for assistance, writing down the instructions, then losing the instructions a few days later. Now customers can just pull up the app to refresh their memory.
Conduct customer analysis. These bots provide a wealth of information and insight into your customers. Go over frequently asked questions. See what customers are struggling with. Find out what they are curious about. It’s like market analysis for much, much cheaper.

The Facebook bot will take time (and, in turn, money) to create and implement. But for many businesses, it can be a valuable investment. Maybe your customer service department is overflowing with the same types of questions. Maybe you want to offer more convenient ways to order products or make appointments. Maybe your target demographic is often online. These are a few reasons to jump on board the Facebook Bot train. If you want assistance with developing a solid Facebook bot marketing strategy, Alpine Small Business Solutions is here for you! Give us a call or shoot us an email today for more information.

6 Ways to Stop Wasting Your Summer Slump!

The summer slump is this bizarre time of the year for entrepreneurs. Out of nowhere, business becomes slow. Maybe it’s the sunshine beckoning people to spend less time in fluorescently lit office cubicles drumming up new business and more time on the water. Maybe it’s the association from childhood that summer equates vacation and not work. Maybe it’s just the nature of your business that proceedings slowdown in the summer.

Whatever the reason, you sit smack dab in the middle of the summer slump. When business is slow, you can sit back and catch your breath right?

Wrong!

Now is the time to attack strategic projects. Gain an edge on your competition and decrease your workload in future months when work picks back up. Think of this time as the calm before the storm. Do what you can to get your ship in shape and make your business better suited to weather the upcoming chaos. After all, a peaceful slump can only last so long. Before you know it, the madness will descend again. And you’ll be glad you tackled the following projects.

Update Your Brand’s Digital Presence

Your online presence is often the first impression for potential new customers. Your website, blog, and social media pages can always use some freshening up. Tighten up your website copy to make the text as engaging as possible. Add new testimonials. Upload more engaging product photos. Make sure all your hyperlinks work and each blog post is SEO optimized. These little tweaks help mold a solid impression in the mind of your target audience.

Tackle Your Unorganized Filing System

Organization is a business owner’s best friend. It’s all too easy to stockpile a mishmash of files and documents scattered all over your computer and desk. Find a system that works for you and, once and for all, implement it. The few hours or days it takes to really organize everything will save you so much time down the road.

As you organize, you can also use this time for simple in-house upkeep. Update all your contact information records, get your finances in order for tax season, and so on.

Cultivate Customer Loyalty

In today’s world of mass emails and impersonalized shipping, a little customer love goes a long way. Surprise your current customers to strengthen your relationship and build loyalty. Send a simple free gift, like a coffee gift card or a box of chocolates. Bonus points if you can tie it to your brand (like a bag of dog treats sent by a veterinarian’s office).

Another way to foster customer loyalty is with a customer survey. People love sharing their opinion and really love feeling like their opinion matters. Send a short (five minutes or less) survey to your clients. Show you value their voice (and gain valuable insight on your target audience along the way).

Test Out New Tools

The advantage of new tools is they can save you time and revolutionize how you do business. The disadvantage of new tools is they often take time to research, test out, and make a decision to implement or not. When your business is busy, you struggle justifying the time it takes to try out different options.

A summer slump is the perfect time to explore tools, like free ones for building your virtual assistant team.

Find Areas to Work Smarter, Not Harder

Efficiency is the name of the game! Take a good hard look at how you manage your employees. Maybe you are not fully taking advantage of your virtual assistant. Maybe your employees could perform significantly better with some new training. Maybe you can shake up how you approach delegation. Pinpoint some areas to evaluate and see if you can implement a shift to work smarter and not harder.

Consider Expansion Options

During a lull is a great time to dream big. Can your company handle some more clients? Can you forge new partnerships? Can you bring on a new staff member, like a virtual assistant, to help you expand? Take some time to reflect on the status quo and where your company is headed. Steer your ship onto a new path of conquering new worlds. Set a new goal and create an action plan to achieve it.

The summer slump is a perfect opportunity for entrepreneur’s bold enough to take advantage of it. At Alpine Small Business Solution, we know the ins and outs of business management. Reach out for a free consultation to see if our strategy and implementation program is right for you!

8 Little Known Facebook Business Tools You Should Be Taking Advantage Of

Yes, everyone can use Facebook, which is part of the reason you should be using it for your business, but sometimes you have to up your game to make sure you are aware of all the business tools that are available to help make sure you are offering the most to your audience. Make sure you have implemented each of the following to give your users the best experience on your site.

A Call-to-Action on Your Cover Photo

A call-to-action is a crucial aspect of growing and maintaining your business, whether that’s purchasing a product or signing up for a newsletter. Facebook allows you to add a call-to-action to your organization’s page.

To set up a call-to-action, go to your page’s cover photo and click “create call-to-action.” Your options for call-to-actions are book now, contact us, use app, play game, shop now, sign up, or watch video. Choose your call-to-action and enter your website URL and click “create.”

Setting a Legacy Contact.

While it’s uncomfortable to think about, it’s important to decide what you want to happen to your Facebook account when you pass away. Facebook provides two options: delete your account permanently or leave up the account and allow loved ones to share memories on it. For the latter, you’ll need to designate a legacy contact.

A legacy contact is a designated person who can write a pinned post for the profile (such as a message on your behalf or memorial service information), respond to new friend requests, and update your profile picture and cover photo. They can also download a copy of what you’ve shared on Facebook. They will not be able to remove any friends, read your messages, change or remove past posts, or actually log into your account.

To add a legacy contact, log into your settings and click “security” and then “legacy contact.” Type in your designated contact’s name and click “add.” If you later decide you want to change the contact, you’ll be able to click on the contact and click “remove.” Then you can add your new legacy contact.

Click in the top right of Facebook and select Settings

In the left menu, click Security

Click Legacy Contact

Type in a friend’s name and click Add

To let your friend know they’re now your legacy contact, click Send

It’s difficult, but important, to think about what will happen when you pass on. If you run a business, be sure to check out our post on how to prepare your business for an unexpected life crisis: here.

Audience Overlap Tool

This option allows you to compare two to five audiences to find out their percentage of overlap (essentially measuring how many individuals who fall into audience one also fall into audience two).

Facebook allows you to compare audiences who are custom audiences, lookalike audiences, or saved audiences.You can compare within categories too (a custom audience compared to a saved audience for example). Audiences must contain at least 1,000 people before Facebook will allow you to select it for comparison (this restriction is meant as a privacy safety measure for Facebook users).

You can access audience overlap from either Ads Manager or Power Editor (from ads manager click “tools” and “audiences,” from “power editor” click “audiences”).

Once you are in audience overlap, pick your audiences. Then click “actions” and “show audiences overlap.” Facebook will crunch the numbers and display Venn diagrams showcasing the overlap between the audiences.

There are a number of different ways to use audience overlap. One is to compare website visitors with your email subscribes, which will show you if you need to improve efforts to get email subscribers to visit your site and will show you if you need to improve efforts to convert website visitors into email subscribers. You can play around with other comparisons, such as seeing whether your social media marketing efforts are directing enough people from your Facebook to website and visa versa.

Audience Insights

Audience Insights is an intelligent tool that allows you to discover demographic, behavioral and social data on audiences before you ever target them with your ads. It’s a great method of gathering data and insight on your audience, and is easy to use. The insight on your audience can be used to improve your advertising and your content marketing. For an introduction to audience insights, check out our posts here: link to blog post.

Follow Competitor Growth

Keeping up with your competitors’ pages is a crucial component of a social media marketing strategy. Watching their pages allows you to gain insight on how to replicate what works for them, and avoid what doesn’t work. With Facebook Insights, you can add competitors to your “pages to watch.” You’ll be able to see at a glance their total page likes, the percentage increase in page likes from the past week, total posts, and total engagement. When you click on the page from within the “pages to watch” section, a window will pop up showing their top posts of the week.

Use Stock Images that Facebook Provides When Setting Up Facebook Ads

Images are a crucial aspect of your Facebook ads, but not every small business has eye-catching photos. Thankfully, Facebook allows marketers to use stock photos from Shutterstock at no extra cost. When selecting a photo for your ad, simply click “stock images” and search for photos that fit your ad.

Facebook Business Manager

If you manage more than one Facebook business page, you should consider Facebook business manager. It’s designed for easy managing of pages and advertising accounts. Working within the tool also gives you the option of keeping your business work separate from your personal page, since you will be accessing the page from within the business manager as opposed to from within your personal page. The tool allows users to post to the page, read messages, see notifications, check out insights, schedule posts, boost posts, and more. It’s free to use and requires a simple set up. If you work with a team, business manager also provides you the option of creating objectives and see which member is working on which project.

Add Custom Tabs

Facebook offers some helpful tabs, like “about” and “photos,” but there’s so much more potential to tabs. With a few simple steps, you can add a custom tab to your Facebook page (for a great guide on how to do so, check out this link: http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx#sm.00007s6law3dnda8x8c1f2gas6ea9). Custom tabs can be used in a variety of ways, such as directing followers to your blog, providing a registration form for an event, gathering case studies or content in one easy to access location, and more.

Facebook offers so many great tools, it’s easy to get overwhelmed. Alpine Small Business Solutions is here for you! We can help you with Facebook marketing, or any other aspect of small business building. Just give us a call or shoot us an email today.

7 Reasons a Hike is Like Starting Your Own Business

I went on a little adventure with my daughter, her friend, my dog and my lover. This cool little adventure took us under roads, through the forest, over creeks, up a mountain, through the snow and into dark tunnels. During this adventure we encountered many obstacles like ice, boulders, fences and downed trees, etc…. This definitely made for some interesting moments that left us on our butts or trying to figure out a way around the hurdle. Each time we fell on the ice we picked ourselves back up, each time we hit a bump or barrier along our path, we figured out a safe way around and/or through. No matter what, we kept going because we knew whatever was around the next corner it was sure to be interesting and beautiful…and it was! It was a great day!

When I came home and reflected on my awesome day it reminded me that my nature infused adventures are similar to my business building experience. While the backdrop is very different the feelings, the emotions and mentality of it was similar.

7 reasons why a hike in nature is similar to starting your own business!

Preparing:

When starting any new adventure you always have some sort of destination in mind. Preparation is a key component to your journey. For instance, when you go on a day hike you need to be sure to have all the necessities, like water, snacks, proper attire and a fairly clear idea what your route will look like and what your time frame will be.

Building your business is quite similar. You need to have an idea, a business plan, a blueprint and the right tools to help you get to your goal in the timeframe you desire. Evaluate your goals; understand what it takes to start a business not only from a financial stand point, but also from an emotional, mental and physical stand point as well. There is so much heart and soul you will pour into your business and being as prepared as possible is truly in your best interest. Furthermore, educate yourself on the legalities of starting your own business and seek legal and financial consultation should you need it. Sometimes it is easier to work with a professional that can tell you right away the answers you seek, rather than spending weeks trying to figure it out on your own.

Getting Started:

A journey of a thousand miles (or even just 2 miles) starts with a single step. Building your business is like starting a hike. When you arrive at the trail head you know that there will be many miles between you and your destination. Excitement and sometimes fear will be an emotion you will feel as you embark on the path to your destination. A hike, depending on your level of fitness and how steep the climb is, you will stop to catch your breath or stop to rest your legs.

Your business is no different. You will meet goals, stop to catch your breath, regroup and then keep going. If you are unsure where to start with your business I suggest that you start by carving out time each and every day to work on your business. This can be as simple as doing research on the internet, reading blogs, finding a community online to bounce ideas off of, or seek mentorship and coaching. I also suggest that you invest in this journey and if you are someone that can learn online, purchase a training course that will help you get started. This is nice because it can save you time and also take a lot of guess work out of it for you. Your time is precious, so be sure to seek help where help in needed! Your family and friends will appreciate this too.

Finding Your Buddies and Support System:

Not only is it fun, but it is also super smart to never hike alone. Hiking with friends or family is an enjoyable experience and can help keep you safe. In nature there are many things that could go wrong. Wildlife encounters, inclement weather and even the risk of injury. So having a buddy can lessen the burden should something negative happen. Plus on the fun side, you will build memories together; you can share stories and most importantly someone to encourage you should you feel too tired or weak to keep going.

Here is a little secret, your support system when you are building your business is one of the secret sauces to your success. I can’t express how much you need to have your support system in place when you decide to embark on this epic entrepreneurial journey. Your support system is the people that will pick you up when you have fallen; these are the people who will cheer you on when you feel like giving up. These are the people who will gather around you to celebrate your goals when you have accomplished them. Business is hard, it can be a lonely place with lots of hurdles along the way, but with a support system by your side anything can be possible.

Being Prepared to Weather Any Storm:

In the mountains of Colorado (where I live) the weather can change in a matter of minutes. It can be sunny and beautiful, then within an hour it could be thunder snowing. You have to be prepared to weather any storm in the mountains. So, as you embark on this epic metaphorical hike of building your business you should remember that the seasons of success will change.

What does seasons of success mean? As counter intuitive as it may sound, success is temporary! But so is failure. As a veteran online business owner that has helped thousands of businesses build their online presence, I have weathered many storms along the way. Every time I feel defeated or elated, I center myself and understand that it is only a temporary feeling.

I share this not to deter you, but rather to prepare you. Success is a crazy rollercoaster and truly is not for the faint of heart. Tenacity pays off. Consistency pays off. Failure pays off. One day you may feel like giving up, another day you may feel like you’re the master of your universe. Don’t give up; remember the seasons of success will change and every great leader in all industries have experienced it. Remember the master once was the beginner… trust your journey!

Embracing and Enjoying the Journey:

Nobody said it was going to be easy…they said it would be worth it. Let it be a mountain in front of you or starting your business building journey, one thing is for certain, it will surely be an interesting adventure and journey.

In the fast paced world that we live in we tend to focus on what we lack or do not have, rather than celebrating the things we do. There will be many days you will find yourself focusing how far you have to go or what you have not accomplished yet. You may beat yourself up about the training you still need, or how your website may not operate perfectly or that you don’t have enough social media followers. It is so easy to focus your energy on what you haven’t done that you forget to embrace exactly where you are right now.

The entire journey is worth embracing, everything from the trials and errors, to the huge accomplishments along the way. Each step you take and each twist and turn or achievement that you encounter on this path is put there to either help you grow, help you learn or help you put everything into perspective. Success is by no means a straight line, but rather full of turns, bumps, sharp curves and more. Allowing yourself to embrace its every last drop, is a true gift you can give to yourself, but to say that it comes easy would be a lie, but oh so worth it!

Celebrating Along the Way:

What is all the hard work without reward? For some the hike to the summit is the reward that they feel is enough, the breathtaking views, the sense of accomplishment, the burn in their calves. Or maybe you have plans to get an amazing meal or a big tasty beer as soon as you return back to town. I remember, I did a huge and brutal 15 mile hike a few years back and I knew that my reward was going to be a gigantic class of ice water when I returned to town. When I got it I was in heaven and cherished every last cold delicious gulp.

It is no different with your business. Celebrate the big wins of course, but also celebrate the small wins too. All those small wins are just as important as that big goal that you accomplished. There is no way you can achieve a huge leap without a series of steps before it (unless you’re super(wo)man). Those steps are just as important as that moment you jump. Those steps before the leap should be celebrated just as much as the leap itself, because they were a huge reason you were able to make the leap to begin with.

With this same metaphor in mind, remember to celebrate all the steps that occur before whatever the big goal is that you plan to celebrate. I think the best advice one of my mentors ever gave me was “Until further notice celebrate everything!” So I give you the same sage advice… and to take it one step further, find something to celebrate every day. It could be you finished a blog you had been working on, or that you got 20 new likes on your Facebook business page, or you actually ate breakfast, or that you got to the gym before you started the day, whatever it might be, celebrate it in your own unique and happy way. Your mind, body, spirit and your family will thank you for it.

Sharing your Adventure:

I know when I finish a hike, just like I did at the beginning of this blog, I looked forward to sharing it on my facebook and instagram pages with my family and friends. How lucky are we that we live in a time that we can do this with a few clicks of a mouse. With the magic of social media it is so much easier to share precious and adventurous moments.

The same mindset should be applied for your business building journey too. Let it all hang out, the good, the bad, and the ugly. Honestly, when I am looking for inspiration in terms of business or my fitness goals, I never want to be shown the sweet and cute parts. I want to relate, I want to connect and have someone tell me “Yes! It is freaking hard sometimes, but keep going”. When you share your business building experience you have the ability to inspire others that maybe feel defeated or just needed a reminder. I promise your adventure will inspire someone else. There is always someone waiting to hear from you…even if they don’t know it yet.

In closing, remember business is very much like an adventure…where it leads us, we aren’t quite sure, but one thing we know it will be worth it. I highly suggest following your Entrepreneurial spirit down that rabbit hole… What you will find will be one of the best adventures of your life.

Remember, the master always started out as a beginner. One foot in front of the other…baby steps! Your story is bound to inspire someone and I hope that my story has inspired you too. Pass it on.

#Entrepreneur #OnlineBusiness