We have seen the inspirational quotes encouraging us to get out and do something different—something we wouldn’t normally do. One of my favorites is, “Life Begins at the End of Your Comfort Zone,” by Neale Donald Walsch.
We know it’s important to push the boundaries of our comfort zone, and that when we do, it’s kind of a big deal. But what is the “comfort zone” exactly? Why is it that we tend to get comfortable with the familiar and our routines? What benefit do we obtain from breaking out of our comfort zone?
There’s actually a lot of science that explains why it’s so hard to break out of our comfort zone, and why it’s good for us when we do it. With a little understanding and a few adjustments, we can break away from our routines and do great things. Let’s get started!
Optimal Anxiety
The idea of the comfort zone dates back to 1908, with a classic psychology experiment by Robert M. Yerkes and John D. Dodson. They found that a state of relative comfort created a steady level of performance.
If you’re a go-getter like me, looking to make the magic happen, you are looking to maximize performance. We need a state of relative anxiety—a space where our stress levels are slightly higher than normal. This space is called “Optimal Anxiety,” and it’s just outside our comfort zone. Can you think of a time when you operated within “optimal anxiety?”
However, too much anxiety and our performance drops off sharply! Anyone who has ever pushed themselves to get to the next level, knows that when you really challenge yourself, you can turn out amazing results. More than a few studies support this idea. However, pushing too hard can actually cause a negative effect. Reinforcing our natural tendency to return to an anxiety neutral state, the “comfort zone.” This fine line between optimal anxiety and too much anxiety is why it’s so hard to kick our brains out of the comfort zone.
Breaking Free
So we learned that optimal anxiety is that place where your mental productivity and performance reach their peak. What’s the incentive to pushing ourselves to that next level? Here is what you get once you’re able to step outside of your comfort zone:
Productivity
Comfort kills productivity because without the sense of unease that comes with deadlines and expectations, we tend to do the minimum required to get by. We lose the drive and ambition to do more and learn new things. Pushing personal boundaries helps you hit your stride sooner, get more done, and find smarter ways to work.
Flexibility
You’ll have an easier time dealing with new and unexpected changes. By taking risks in a controlled fashion and challenging yourself to things you normally wouldn’t do, you experience uncertainty in a controlled, manageable environment. Choosing to live outside your comfort zone better prepares you for when life changes force you out of it.
Creativity
Seeking new experiences, learning new skills, and opening the door to new ideas inspire us and educate us in a way that nothing else can. Trying new things can make us reflect on our old ideas and where they clash with our new knowledge, and inspire us to learn more and challenge our biases, our tendency to only seek out information we already agree with. A positive, uncomfortable experience can help us brainstorm, see old problems in a new light, and tackle the challenges we face with new energy.
The benefits you get after stepping outside of your comfort zone have a domino effect throughout your personal and professional life. There’s an overall self-improvement you get through broadening your horizons: the skills you’re learning, the new foods you’re trying and the new avenues you’re exploring.
Once you begin stepping out of your comfort zone, it does get easier. You become accustomed to that state of optimal anxiety. It becomes normal to you, and you’re willing to push farther before your performance falls off. As you challenge yourself, your comfort zone adjusts so what was difficult, and anxiety-inducing becomes easier as you repeat it.
Contact Alpine Small Business Solutions to discuss what we can take off your plate to help you reach your level of optimal anxiety.
Decide what you want. Consider what you want to achieve. Set S.M.A.R.T goals that motivate you and write them down to make them feel tangible. By setting Specific, Measurable, Attainable, Relevant and Time-bound goals you can measure and take pride in the achievement of those goals. You will be able to see the forward progress in what might otherwise feel like a long pointless grind.
Doing things carelessly is the mother of everything that can go wrong. When you want your project to succeed, you invest yourself in it fully. “The difference between ‘involvement’ and ‘commitment’ is like an eggs-and-ham breakfast: the chicken was ‘involved’ – the pig was ‘
Be determined and most important, consistent. Fully dedicate yourself to your goal. Consistency is about building small empowering habits and rituals that you partake in every single day that keep you focused on your highest priorities and goals. It essentially comes down to your ability to hold yourself accountable for the daily choices you make, with no excuses and no complaints. You and you alone are accountable for what you do and what you fail to do. All responsibility lies solely in your hands.
Growth Mindset
Fixed Mindset
Whether you’re aware of it or not, you keep a running account of what’s happening, what it means, and what you should so. Our minds are constantly monitoring and interpreting. That’s just how we stay on track. Mindset frames the running account of what is taking place. It guides the whole interpretation process.
Changing from a fixed mindset to a growth mindset is not like surgery; you can’t remove a fixed mindset and replace it with a growth mindset. You must work on nurturing a positive, growth mindset. These are tips from
When starting any new adventure you always have some sort of destination in mind. 
Not only is it fun, but it is also super smart to never hike alone. Hiking with friends or family is an enjoyable experience and can help keep you safe. In nature there are many things that could go wrong. Wildlife encounters, inclement weather and even the risk of injury. So having a buddy can lessen the burden should something negative happen. Plus on the fun side, you will build memories together; you can share stories and most importantly someone to encourage you should you feel too tired or weak to keep going.
In the mountains of Colorado (where I live) the weather can change in a matter of minutes. It can be sunny and beautiful, then within an hour it could be thunder snowing. You have to be prepared to weather any storm in the mountains. So, as you embark on this epic metaphorical hike of 
Nobody said it was going to be easy…they said it would be worth it. Let it be a mountain in front of you or starting your business building journey, one thing is for certain, it will surely be an 
What is all the hard work without reward? For some the hike to the summit is the reward that they feel is enough, the breathtaking views, the sense of accomplishment, the 
I know when I finish a hike, just like I did at the beginning of this blog, I looked forward to sharing it on my 
Burnout feels awful. Awful enough to be a catalyst for promoting positive change. It can force you to change poor work habits (like working through lunch). Or cause you to reassess your priorities (like too much office time and not enough family time). Or even make you re-evaluate whether your current job or projects are what you should be doing.
Aromatherapy involves inhaling essential oils (liquids from natural extracts like flowers and fruits). The scent interacts with our body, helping to cause benefits like improving your focus and stimulating your brain. One research study found that lavender and rosemary reduces cortisol levels (the hormone released in fight or flight mode that can be a big mental drain). Smelling certain oils can help give you the jolt of energy you need in a healthier way than turning to excessive caffeine.
Sometimes just writing down everything you need can help you 
quality. That high quality requires two things: education and experience. Before you can create a thriving social media presence, for example, you need knowledge of 
employee performing one task in the production process. This allowed them to gain a mastery over the task and complete tasks faster than if they switched from different task to different task.
34 minute blackout. Oreo’s team collaborated and created a 
Bringing in a team allows you to 
Imposter syndrome is a term often thrown around and splashed in click baiting headlines, leaving people confused as to what it actually is (and whether they’re affected by it).
Imposter syndrome is the little troll on our shoulder feeding us lies about our potential. It keeps us from being the best 
It’s okay to celebrate and take pride in your success. In fact, it’s important for your confidence’s sake to view your success accurately. (That means recognizing the role your ability and 
a list of more achievements to feel more confident. But, the problem with imposter syndrome isn’t a lack of success (since it happens with people who are very successful). It’s not being able to internalize accurately those successes. Imposter syndrome won’t go away with more success.
Tripwires utilize the persuasion principle of consistency. People have a need to rationalize their behavior as consistent, whether they are aware of its impact on their decisions or not. After they agree to a small request, they become more likely to agree to a similar but larger request. They start to feel safe with your company and products. It’s why you may find yourself picking your friend up from the airport a few weeks after you agreed to pick him up for a social outing. As long as the second larger request is similar in nature to the first smaller request, it’s likely individuals will comply.
A tripwire also needs to be low risk. It’s great if a 
Whichever way you choose the important piece is to follow up. You have a hot buyer…check in when him. Certain tripwires are set up well for an immediate pitch (while you’re buying this dog teeth cleaning, get your dog groomed and covered with flea and tick prevention at the same visit). Others work better as a follow-up (now that you’ve completed our first course, sign-up for the entire program). Find what meets your sale best.
A sales funnel is an analogy used to explain how the sales process works. It serves as a visual representation of how an individual moves from knowing nothing about your organization to becoming a loyal customer and hopefully brand evangelist for you. The mindset of a sales funnel views sales as a proactive process of making customers (as opposed to the more passive process of finding customers). The underlying goal of the sales funnel is to convert those who are unaware of your organization to happy customers by finding as many 
become a customer. In situations where contracts need to be renewed or purchases made again, the customer will enter a re-evaluation phase. In some respects, they become a prospect again since they can now evaluate their other options. 
number of individuals at each stage, the percent of customers made from leads, and the average time it takes to move a customer down the funnel. Gathering these metrics provides you with a more holistic method of comparison to gauge successful sales efforts than just sales completed. After enough time using the sales funnel, you’ll be able to see a baseline of what you can expect from your sales team. Deviations from this baseline will show you what works well or what needs to be improved in your sales strategy.
the numbers will always be high at every phase. The reality, however, is that the numbers fluctuate often. Using a sales funnel highlights areas that should be targeted to get the numbers to where they need to be for effective customer recruitment. If you see you’re lacking leads, you can put more resources into lead generation. If you see you have enough leads but not enough are becoming prospects or committed, you can put more resources into bettering your pitch. If you see enough customers aren’t returning when contracts need to be renewed, you can put more resources into customer service.
Marketers use tools to nurture leads along each stage of the funnel. Visitors to your site can give their email in exchange for a free downloadable guide (gaining awareness). A follow-up email gives them a curated list of relevant blog articles on the site (gaining interest). A follow-up email to that gives them a case study showing the benefits of your products/services (gaining desire). A follow-up email to that gives them a coupon to buy your products/services (taking action).
they need to know it exists. Insert the marketing funnel! You can use the marketing funnel to direct people to the end action: acting on the trip wire. Social media, blog posts, emails can all give that push towards buying the trip wire. Not everyone will make it from gaining awareness to making that purchase. But strategic marketing can help get more people to that purchasing point.