Tag Archives: Google

A Simple Success Guide to Choosing Your Business’s Social Media Platforms

With so many social media options out there, it can be hard to know which one(s) are best for your business. Each platform is unique, offering advantages and disadvantages over every other social media marketing option. With a brief overview of your social media options, however, you’ll be equipped to make the best choice for your business.

Remember, you know your business best. Knowing what each platforms offers will help you choose if it is right for your business and your audience.

Facebook

What sets Facebook apart

Facebook’s prevalence. When people think “social media,” they usually think Facebook. With 1.67 billion users, it’s become integrated not only in the lives of Americans but individuals around the world. And it’s prevalent among marketers, with 93% of social media marketers using Facebook for their organization.

How individuals use Facebook
A main motivation to be active on Facebook is relational: connect with other individuals and organizations you care about (or at least, show a mild enough interest in you’ll be fine reading an update from). Users can range from the grandparent using Facebook occasionally to see photos of their grandkids to the young adult using Facebook daily to stay in touch with friends around the world and organizations championing their favorite causes.

How marketers can use Facebook

Facebook done well can achieve so many of the benefits of social media marketing: relationship building, brand awareness, selling of products/services, etc. To gain these benefits, marketers need to continually post content. But quality of quantity is key (Facebook’s newsfeed algorithm results in every post seen only by a fraction of your total audience, the better quality Facebook deems your post the more people will see your post). Marketers can use Facebook to humanize the brand and interact with customers. Keep in mind that business posts will appear in people’s news feeds among emotional posts from their loved ones (think wedding photos, graduation photos, etc). You don’t want to post dry sales posts. You want to create posts that individuals will want to read-because they’re entertaining, engaging, etc.

Twitter

What sets Twitter apart

The limit to post length. Users can only send posts with 140 characters or less. This helped Twitter become a place where users expect short snippets of information among a continual stream of posts.

How individuals use Twitter

A main motivation to be active on Twitter is informational: gain short and succinct pieces of information from individuals and organizations relevant to your life.

How marketers can use Twitter

Twitter is a great tool to direct individuals to your website. In this way you can think of Twitter and your website like a news story. The headline and the lead are the Twitter post: it draws you in and provides just enough information you know what you’ll be reading about. The body of the article is your website post: the substance and entirety of what you want your audience to read. While posts can be great at directing individuals to your site, not every post needs to. Some posts can be a short story or message in of themselves. Twitter is also a way of getting your posts “categorized” under relevant topics through the use of hashtags. Users can search with a hashtag to find relevant posts on that topic. Ideally, they will see your post, discover your organization, and become a consumer of your social and web content and your services/products.

Linkedin

What sets Linkedin apart

The targeted audience. Everyone on Linkedin is either a current or aspiring professional. This specific nature of its audience results in content creation that tends to see an industry or career slant to it. And because published posts are tied to individuals’ professional profile, the amount of spam and overly promotional posts tends to be lower than on other platforms.

How individuals use Linkedin

A main motivation to be active on Linkedin is professional: to sell yourself, network, and in some cases find new employment. Individuals follow organizations that they care about and/or that provide relevant articles that help them in improving their personal or professional self.

How marketers use Linkedin

Linkedin is great for increasing brand awareness and acquisition. Individuals can publish articles on Linkedin that can be seen by individuals not already connected with your organization, as well as communicate within Linkedin groups (targeted communities on Linkedin, such as women small business owners). Marketers can post regular updates like they can on other social media platforms, but much of the benefit of Linkedin activity comes from article writing and group participation.

Google+

What sets Google+ apart

The owner. Google+ is owned by Google, and Google rewards those who use its platform. When marketers post to Google+ they reap rewards from Google, namely SEO benefits.

How individuals use Google+

A main motivation to be active on Google+ is to gain the SEO benefits as a marketer. Google+ frankly is Google’s failed attempt at creating a social media platform to compete with Facebook and Twitter. Not as many users are on Google+, but people can use it as a way to connect with other individuals who share similar interests. Individuals will follow organizations they share a connection with or that provide useful content.

How marketers use Google+

Marketers post content to help boost their SEO. Oftentimes marketers strapped for time post their Facebook posts on Google+ as well (using a scheduling tool like Hootsuite). Because fewer people are on Google+ there is less of an expectation of organization-customer interaction. If people are willing to interact with your page, great! But usually Google+ usage is focused on posting regular content for SEO benefits.

YouTube

What sets YouTube apart

The content. YouTube is just videos. No writing messages, no posting pictures, just videos.

How individuals use YouTube

A main motivation to be active on YouTube is to find and watch videos. Some people will search for individual videos, others will follow certain users and brands. People search for a variety of videos, from entertainment-focused to informational-driven.

How marketers use YouTube

Creating engaging videos is a great way to turn out shareable content, engage audiences, and improve SEO. YouTube is great for brand awareness given the potential of good videos being shared among individuals (remember the Ice Bucket Challenge and the money it raised for the ALS organization).

Pinterest

What sets Pinterest apart

Its focus is curation and organization of content. Pinterest works like a virtual bulletin board with users able to save photos, videos, and articles from throughout the Internet to various themed boards.

How individuals use Pinterest

A main motivation to be active on Pinterest is to find articles, photos, and videos that inspire or resonate with you. Usually it’s information you can “act” on, like a how-to crafting article. Sometimes it’s information that serves as a foundation for inspiration, like a photo of a well-designed kitchen.

How marketers use Pinterest

Like Twitter, Pinterest is a great way to direct individuals to your website. Creating pins with engaging photos and text will draw individuals in and persuade them to check out the content on your website. Pins can also be created to showcase your products and services, helping you to grow your business.

The social media platform(s) best for your organization depends on how your target audience uses the platform(s) and how you want to approach your social media marketing. For organizations just starting out on social media, Facebook is a great go-to because its user friendliness and potential for high marketing benefits. If you want to take advantage of one (or many!) of the social media platforms for your organization, but aren’t sure where to start, Alpine Small Business Solutions is here for you! We’d love to help you through this, or any aspect of small business building. Reach out with an email or phone call today!

The Ins and Outs of the New Gmail

As usual there are always changes coming along to snarl up our comfort zone of knowing our way around a certain product or service. Well, our comfort zone has been compromised. Google is the next in line of the changes and at first it looks super great for email organization but with further inspection, the new tabbed interface is super confusing.

Google describes the new tabs as a way to “put you back in control so that you can see what’s new at a glance and decide which emails you want to read and when.”You get five optional tabs, described by Google below. Google automatically sorts your inbox into these tabs using its special algorithms (essentially matching many of Gmail’s existing Smart Labels, which automatically filter incoming messages):

Primary: person-to-person conversations and messages that don’t appear in other tabs
Social: messages from social networks, media-sharing sites, online dating services, and other social websites
Promotions: deals, offers, and other marketing emails
Updates: personal, auto-generated updates including confirmations, bills, receipts, bills, and statements
Forums: messages from online groups, discussion boards, and mailing lists

You can also choose to force starred emails from all tabs to display in the Primary tab (in addition to the other tab).

The tabs do give you a convenient way to automatically sort your inbox according to Gmail’s preset categories and get notifications at a glance for when new emails come in. However, the tabbed view introduces a new, not-so-clear element in Gmail called “categories.”

When you create a filter, in addition to being able to label a message, you can now categorize it as: Personal, Social, Updates, Promotions, or Forums from a dropdown box. These, as you see, match the tabs.

The problem is, you already have labels that also match these categories. Gmail, for example, adds Social Updates, Promotions, and Forums as SmartLabels in the left menu. The “Notifications” SmartLabel corresponds to the Updates tab but SmartLabels are not the same as Categories. Gmail’s pre-designed SmartLabel filter makes it seem like that, but they’re really two different things.

How to Customize the Tabs with Your Own Filters As mentioned earlier, you can now create your own filters to categorize messages, thus putting them in one of these tabs. So if you have no use for the “Forums” tab, you can instead use it to collect messages from specific senders or keywords.

Unfortunately, there’s no way to change the tab name… at least yet. The key is to make sure the filter doesn’t overlap an existing filter that might counteract what you’re trying to do. For example, you can’t have “Skip the inbox” on a matching filter, otherwise it won’t appear in the tabs at all (since the tabs are organization for the inbox).

To customize the tabs:
1. Create a new filter for the messages you want moved to one of the tabs.
2. In the filter options in the next screen, choose the category that matches the tab for the “Categorize as” option.
3. You’ll also have to check “Exclude from SmartLabels” just in case Gmail tries to categorize your email differently. Then hit “Create filter.”
4. If you also want to prevent Gmail auto-categorizing other messages in that tab, you could also go into your Settings > Filters and scroll to the bottom for the SmartLabel Filters and disable or edit the corresponding filter. However, do this with caution, as it seems there’s no easy way to restore the built-in filter. It might be better to configure Gmail’s SmartLabels so they skip the inbox and thus skip your tabs. About.com’s Email site has the list of each SmartLabel (e.g., “label:^smartlabel_promo” for Promotions). When creating your filter, search for that “label:^” term to filter it out as you’d like.

How to Disable the Tabbed Inbox If You Don’t Like It

If you don’t like the new feature, it’s pretty easy to get a more traditional inbox back. Just click on the settings cog in the upper right-hand corner, go to “Configure Inbox,” and uncheck everything except “Primary.” This will remove the tabs and bring you back to the old, familiar, one-inboxed interface.

Thinking about Gmail’s new tabs, SmartLabels, regular labels, and filters can feel like you’re trying to solve an annoying circular reference error in Excel (this happened to me today). However, the new tabbed view might come in handy if you know how to harness it.

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of the new Gmail, remember that Alpine Small Business Solutions, is your one stop shop for all your social media, Virtual Assistant, Online Business Manager and business building needs. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper.

3 Features Google+ offers for Businesses

Google Plus was launched in June 2011 as a social network operated by Google. The service was first introduced as “invitation only” but after such high demand, Google+ was opened to anyone over the age of 18, and later to the public. It has been suggested that G+ is Google’s greatest attempt to compete with Facebook.

Google identifies G+ as a “social layer” that encompasses its many other online services. The social network integrates features including Google Profiles, Maps, Circles, Hangouts and more. Businesses already depend on several of Google’s services and social media marketing, so why not take advantage of all the benefits at once.

Google is considered the preferred search engine with over 75% of search users worldwide. This aspect alone makes Google+ valuable for businesses and brand promotion. Businesses who utilize Google+ pages will not only experience an increase in visibility for local searches but will also benefit in rankings as it is indexed by Google. As one of the newest social networks, many businesses have yet to discover and take advantage of all Google+ has to offer.

Google+ can help current and potential customers find your business page easier. Google provides the benefit of linking your G+ Business page with your G+ Local Page through the use of Google Maps. Users are able to interact with your business by posting reviews about your service and their experience. Google+ offers three main features for businesses: share, promote and measure.

Google+ pages help businesses form relationships with their customers by communicating through sharing posts, photos, videos and links. You can make your page private and offer promotions exclusively to your followers or you can make posts public and users can find you by simply searching online. Google+ also allows users to manage circles. You are able to target specific information to certain groups of followers based on their interests, location or demographics. It is important to interact with your followers by responding to their comments, questions and complaints. Google also provides the ability to communicate with customers or fellow employees face-to-face by video through the use of “Google Hangouts.”

The second main feature Google+ offers to business users is the ability to promote their page with the G+ badge. Similar to Facebook, viewers are able to promote your website and Google+ page through the “+1” button. “+1” buttons are automatically added to brand pages encouraging viewers to “follow” your Google+ page. Searchers are able to make personal recommendations to their “circles” of friends and family by clicking the “+1” button.

Most importantly, Google+ lets you measure your results. Businesses are able to see what users are saying about their brand, the number of “+1’s” their pages receive and how this affects their online traffic. Gaining an understanding of what people are saying about your business lets you reward your fans with a gift or address an issue you may not have known existed. You are also able to learn who is sharing your posts and use that knowledge to recognize their interests. Google Analytics’ Social Plug-in provides social reports to help you measure how “+1s” influence your site’s engagement and what pages of your site interests viewers the most.

Many businesses’ think the best thing about Google+ is its connection to the Google search engine. Google, which has long been the holy grail of SEO, is using information and statistics obtained from Google+ to affect search results. So using the platform to the fullest advantage will absolutely benefit your SEO campaign. Conclusion being, if you have a business, you NEED Google+!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Google+, Remember that Alpine Small Business Solutions, is your one stop shop for all your social media, Virtual Assistant, Online Business Manager and business building need. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper