Tag Archives: Online Business Manager

Twitter Makes Changes to Their Character Limit…Again

Since Twitter launched in 2006, the character limit has remained constant. Users could say anything they wished, so long as it was confined to 140 characters. This number was loosely based off the 160-character text message limit, since Twitter was meant to be a sort of public text messaging service.

Users have complained about the character limit restriction (while simultaneously arguing that removing the character limit would kill the platform). Ah, the fickleness of the consumer.

Twitter’s newest attempt to appease consumers and improve the functionality of their service took the form of changing how replies work.

How Twitter Replies Used to Work

Previously, a reply would involve a tweet beginning with “@username” and then the user’s message. The username character count went towards the 140-character limit. If a few users were involved in the conversation, the character total quickly got eaten up. It also made it difficult to actually see the message content since it was after a long string of usernames

The Recent Change

Now, the Twitter handle in a reply will not count against the 140-character limit. Instead, there will be a message at the top of the tweet saying “replying to…” with the list of usernames in the conversation.

The main reason for this change is user-friendliness. Removing the usernames from the word count allows users to fit more information in their message, potentially improving the quality of discussion.

Twitter’s goal is to make conversations easier to follow, allowing users to focus on the discussion of the tweets and not the lists of those in the discussion. Tests done by Twitter found this change led to more people engaging in more conversations, so it’s reasonable to believe this change affects conversations.

The Drawback

With every change, people grumble. People grumbled when Twitter’s algorithm changed. People grumbled when the Facebook newsfeed look changed. People will always grumble.

Right now, the biggest complaint people have over this change is the potential for trolling. Now that the usernames don’t count for the character limit, users can tag a ridiculous number of people in their messages. Since people can be tagged and dragged into conversations without their consent, this can become a huge annoyance rather quickly.

Future Changes to the Character Limit

In the past few years, Twitter has tweaked what counts towards the character limit. Other changes included not counting photos, GIFS, or quote tweets as part of the limit. The next logical change would be to not count URL links as part of the word count. An argument can be made that links are comparable to photos. Neither are usually meant to be the whole message, but rather a supplement to the message itself. There’s no word yet on whether this change is being considered by Twitter staff.

Should a Virtual Assistant Have Insurance?

One nitty gritty detail about working as a virtual assistant is insurance. But how do you know which you need when there are so many choices? Errors and omissions insurance? Business owner’s policy insurance?

There are a plethora of options. There’s insurance most people get through their companies, like health insurance. There’s insurance common for people who work from home, like business interruption insurance. And there’s insurance for every scenario and disaster under the sun.

With so many options out there, it’s easy to get overwhelmed. (Or even talked into insurance you really don’t need!) But, you can be fine with minimal insurance (unless you’re running your own company). Below are the basic insurance options most likely to benefit virtual assistants.

Business Personal Property Insurance

You can’t work as a virtual assistant without your tools. Your computer, phone, and desk are some of the invaluable resources you use to get things done. But, what happens if these are stolen or damaged in a natural disaster?

Unfortunately, most home insurance policies do not cover your home business office. It’s worth a check of course (hey, maybe you’ll luck out), but odds are you’ll need to buy this separately. You can add coverage of business related property as a rider to your home insurance policy.

In most cases, this is a worthwhile investment. You can skip this one if your equipment isn’t worth much or the odds of theft or natural disaster are low.

Business Interruption Insurance

This insurance protects you if your business premises and equipment are temporarily unusable (like after a fire). You’ll get compensated for your loss of income and your operating expenses. Sometimes, the insurance covers expenses for temporarily re-locating to a new location.

This insurance is added to a property insurance policy or is included in a package policy.

You’re fine skipping this option if it’d be easy for you to work from somewhere else or get replacement equipment (like temporarily borrowing someone else’s computer). But for those who would be stuck if anything happened to their office or equipment, you’ll want to be sure to make this investment.

Disability Insurance

Accidents happen. A car wreck, illness, or other outstanding circumstance can hit you out of nowhere, and leave you unable to work.

That’s where disability insurance comes into play. Disability insurance helps you when you can’t work due to illness, injury, or accident. Hopefully, of course, those scenarios never happen! But if they do, you’ll get income replacement checks so you’re not temporarily out of a source of income.

Disability insurance is especially important for virtual assistants. You can’t rely on vacation days or sick leave to buy you time while you heal like you could in a traditional job.

If you’re in the early stages of being a virtual assistant (and making minimal income), then you can hold off investing for a bit. But, you’ll want to buy disability insurance once you start relying on your virtual assistant income. It’s one crucial step toward preparing for the unexpected in your work life.

You’ve got a few choices in choosing a disability insurance provider. If you’re married, you may be able to buy a policy through your spouse’s carrier. Also, you can get insurance from an individual provider or the Freelancers Union.

Health Insurance

Your health should be a priority in your life. Being able to afford treatment, doctor’s visits, and medications is a crucial part of that. Even if you’re a young and healthy person, these costs out of pocket add up fast. Since you’re not able to get health insurance through an employer, you’ll need to get this one on your own.

Fortunately, you have several options. If you’re married, check out your spouse’s policy. You can join the Freelancer Unions’ National Benefits Platform. You can go through a faith based health care sharing service. Check out your state’s health insurance marketplace. Look into an individual private insurance company.

When choosing a plan, keep in mind what medical services you need and what prescriptions you need covered.

At the end of the day, the insurance you need depends on where you’re at. Brand new virtual assistants can wait longer. Once you start taking in more clients and income, consider getting coverage. Insurance is a tedious topic, but it is important to know what your best options are. It’s just one of the many pieces to get into place during your virtual assistant career journey!

Maintaining Your Sanity While Working From Home

Working from home as a virtual assistant is a massive blessing. But sometimes, bad habits can sneak up and make it a curse. Suddenly, we’re frazzled workaholics with a glaze over our eyes. Suddenly, it’s 3pm and we haven’t left our bed or showered. Suddenly, we’re never fully present with our families and are always glancing at our emails.

The work from home life can be whatever you make it (that’s part of the appeal, right?) But sometimes we make it into an exhausting and draining experience- when it doesn’t need to be!

Maintaining your work-life balance while working from home takes some proactivity. Ironically, we need to set boundaries to enjoy the freedom of this lifestyle. Below are some action steps you can take to proactively make your life as a virtual assistant working from home as stellar as it should be.

Create a Regular Schedule

You’re probably thinking, Jessica that’s exactly why I don’t want to work a 9-5! I want to set my own hours and be a free soul working when I please.

And that’s great. In theory.

What actually happens when we fail to structure our day isn’t the balanced relaxed utopia we imagine. It’s a day where work sticks its tentacles where it doesn’t belong. We don’t disconnect from work, and it dominates our thoughts during dinner, during playtime with your kids, during your resting time. Before you know it, you’ve slid into workaholic habits never being able to turn off your work brain.

Creating a regular schedule isn’t about setting rigid 9-5 work hours. It’s about being intentional about separating your work time from your life time. It ensures you stay productive while working…and then leave it at work when you’re finished. When there’s no set lines between work and life, usually work takes over.

You don’t need to set 9-5 regular hours. Maybe you work in the mornings and late evenings when you’re most productive, and schedule a workout or social lunch during your afternoon energy lull. You can plan your day so it works best for you. And each day does not need to be the same. Maybe on Playdate Tuesdays you work from 8 to 10, then 12 to 6. That’s fine! The important thing is clear boundaries of your time.

And please, please, please schedule a cut off time for work! Whether it’s 5 or 8, you must have a designated “no more thinking about work” time. It’s amazing how quickly you will get drained when you lack an end working time for the day.

Designate a Work Area

Just like you need boundaries with your time, you need boundaries with your space. Find a place in your house that’s just for work. Ideally, it will be a separate room. But, if you don’t have the space for a full office, that’s okay. Maybe you can set a desk in your bedroom or the living room. What’s important is you have somewhere to go with minimal distractions.

When you’re setting up your work area, treat it like a real office. Fill it with supplies. Use a desktop calendar. Hang up photos of your family and decorate it. If it feels like a sterile box, you won’t want to work there. Showcase your personality to make it more inviting.

Designate a No Work Area

There are places in your home you shouldn’t work, like the dining room where the family gathers for dinner. Make sure there are clear areas where no work (or thoughts of work) are allowed so you can be fully present during family and relaxation time.

Take Regular Breaks

Sometimes, we get so into our flow we don’t realize we’ve been working for hours straight. The best way to fight stress and burnout is proactively, so it’s important to avoid this work grind. Schedule breaks into your day. Maybe it’s 10 minutes every hour with a half hour lunch break. Maybe it’s the Pomodoro method, where you work for 25 minutes and take a five-minute break. Play around with different strategies and find what works best for you.

Leave Your House

When you work from home, there’s a weird resistance about leaving. Maybe it’s the effort of gussying up to go out in public. Maybe it’s the drive time that could be spent working or resting. Maybe it’s Newton’s third law: an awesome virtual assistant at home will stay comfortably at home unless acted upon by an outside force.

Make sure you don’t become a hermit! You can meet up with your traditional office worker friends for lunch. Grab a happy hour with friends. Enroll in a weekly yoga class. Do something to make sure you leave your house at least three times a week.

Establish Boundaries with Your Family

This isn’t about becoming one of those scary “don’t you dare interrupt me while I’m working” work witches.

It’s about protecting the time you work and protecting the time you’re with family to make sure you’re fully present in each one.

Talk with your family members about what your work from home arrangement needs to look like. Go over when it is, and isn’t, appropriate to interrupt you at work. Go over when it is, and isn’t, appropriate for you to leave family time to go work. Make sure every family member feels heard, and is comfortable and clear with the conclusion you agree to.

Dress Like You’re Going to Work

But Jessica, isn’t one of the best parts of being a virtual assistant being able to work in PJs and sweats? Comfort for the win!

Some people (very few mind you) can work in grunge clothes without it affecting their work. Good for them!

But most of us experience a little phenomenon called “when we wear lounge around clothes, we tend to work in a lazier mindset”

Dressing for work helps shift your brain from relaxed mode into work mode. You can still rock a comfortable outfit, but try a step above the old ripped PJs.

Of course, if you’re work isn’t affected by what you wear then wear those PJs with pride!

“Wrapping Up the Year” Checklist for Small Business

A quick glance at the calendar can send a shock of stress to the small business owner…how can it be the end of the year already? With so much screaming for your attention, it can feel overwhelming. Don’t worry, with a little organization you CAN get it all done. Follow our checklist to ensure everything is wrapped up nicely by the end of the year.

Team Member Management

Conduct end of the year team member reviews. Provide constructive feedback to your team members. Praise their successes. Encourage reflection on their struggles and setbacks. Ask if they are happy with the direction of their role, and if there’s anything you can help them with. Talk with them about their life apart from work. Do everything you can to support them and ensure they feel valued, both as your valued team member and as an individual.
Team member appreciation. Even a small gesture can make a big impact. Show your awesome team member(s) how much you value them. Give a holiday bonus, a thoughtful gift, a memorable holiday party.

Client Relations

Write a thank-you note to all your clients. A handwritten card or letter helps your business stand out in a world of mass emails. Express how much you value your clients, and how you look forward to working with them next year.
Assess every client’s worth to your organization. Evaluate whether it’s beneficial for your business to move forward with every client relationship. Weigh a difficult client’s benefits against the time, emotional exhaustion, and stress required to deal with him or her. Sometimes it’s not worth the income. When the costs are too high, it’s better for you and the client to part ways.
Review financial records. Meet with your accountant to ensure your books are complete and up to date. Preliminary work now can save a huge amount of time come tax season (or in the event you get audited).
Conduct a profit and loss report. Put in writing the financial state of your business. It’ll be a good analysis of this year’s progress and serve as a benchmark when you make financial goals for next year.
Collect outstanding bills. Go through accounts and see which clients still owe money. If possible, get the payment before the year ends.
Review payroll. Make sure all accounts are covered and there are no outstanding payments. It’s easy to forget about bills such as transportation reimbursement, so double check to be sure everything’s taken care of.

Business Management

Backup all data. Save all your documents and contact information in the cloud or on an external hard drive. It’s tedious, but incredibly important.
Write an end of the year memo. This memo for your wonderful team members is two-fold. First, celebrate the past year. Highlight accomplishments and successes of the organization as a whole, and spotlight individuals who went above and beyond. Mention notable changes, like welcoming new staff members or new clients. It’ll be a good refresher for you and your team. Second, build up enthusiasm for the year to come. Talk about goals and the vision for the upcoming year to provide a concrete direction for the business.
Prioritize projects. Determine which projects need to be finished before the year’s ends. Tie up the loose ends for projects nearly completed, projects where it would be difficult to pause for the holidays, or projects for impatient clients. Set aside projects that can be easily started again after the holidays, or ones that benefit from a fresh perspective after the new year.

Self-Care

Really relax and rest. Entrepreneurs can be the worst at self-care! But burning yourself out is terrible for your health (and productivity!) Be sure to set aside time during the scramble to take care of yourself with massages, a night of Netflix, whatever you need to fully unwind and recharge.
Enjoy the holidays unplugged from work. By this point, you’ve done everything you need to do. Now enjoy your holidays!

If you need assistance accomplishing your end of the year administrative tasks, Alpine Small Business Solutions is here for you! We can handle short-term (or long-term) projects, freeing up your time to focus on other projects. Give us a call or shoot us an email today.

Facebook Removes the 20% Text Rule

To the joy of marketers everywhere, Facebook finally altered the 20% text rule! This recent change will provide more flexibility and freedom to marketers, while likely impacting the ad experience for Facebook users. Below we break down some common questions about this recent change.

What was the rule before the change?

Previously, Facebook rejected ad requests where more than 20% of the image contained text. This caused frustration among marketers whose ads were rejected for containing just barely too much text, and for brands whose logo was text. Some arguably creative and effective ads were also rejected due to containing too much text.

Why did this rule exist if it caused so much frustration?

Facebook, as it repeatedly claims, is all about the user experience. Part of the user experience is the appearance and feel of the timeline. The line of thinking from Facebook went something like this… if ads appeared on timelines containing massive amounts of text, the timelines would appear cluttered and users would be less satisfied with the look of their timelines. Preventing advertisers from using too much text also helped push advertisers to make more creative ads that focused on “showing” rather than “telling,” since you rely on words to “tell.”

So with this change, can I now use as much text as I want on ads?

Marketers are now given the option to use photos in their ads that contain more than 20% text. No longer will beautiful ads be rejected for containing just a little bit too much text-marketers rejoice! The new change means Facebook will not stop advertisers from using an image simply because of an abundance of text (other restrictions, such as inappropriate images, still apply). However, Facebook still is pursuing the user experience as the priority. While it removed the “stick” form of motivation (punishing users for ads with too much text by preventing those ads from being published), it simultaneously implemented a “carrot” approach of motivation (providing an incentive to still use ads with minimal text). So even though it may not be a requirement, they still are going to make sure marketers keep limiting text at the top of their minds.

So, why would I still want to use ads with minimal text?

First, ads with too much text are not visually appealing. They make the photo appear cluttered and busy, two things you want to avoid because viewers will likely skip over it. Of course, there are exceptions where the cluttered and busy look is used to make a creative point, but generally speaking it’s a good idea to limit text from a graphic design standpoint.

Second, using too much text will negatively affect the amount of people who see your ad. Facebook has said that, given the same budget, ads with more text will reach a lower number of individuals than ads with less text. Hence the carrot again. They will motivate you to do what they like by giving you more views. Facebook won’t stop you from using too much text, but it makes it clear it is in the best interest of the marketer to continue using minimal text.

How will I know if my ad still uses too much text?

Images uploaded for ads will be placed into one of four categories. The one marketers should aim for is “image text: OK” because it will see no negative impact on reach. These photos contain no or minimal text. The next category “image text: low” sees a slightly limited ad reach. The third category “image text: medium” may see limited ad reach. The fourth category “image text: high” may not even reach the intended audience at all. When advertisers upload a photo in the grid tool, Facebook will let the user know which category the photo falls into.

How Mom is Rocking Strategy and Implementation

Moms are the best, aren’t they? They seem like they can do anything at times. They have super powers of being able to make anything happen, but really, they are masters of the business strategy and implementation. There are many factors to running every business. So many tasks and things to do to stay above water (also very familiar with being a mom) that sometimes it is hard to really to take your latest greatest ideas and turn them in to a profit. Simply, that is exactly what strategy and implementation is: taking your brilliant idea and finding a way for it to make you money. Mom may not be making a profit, but she is the master of building a strategy and implementing it to make sure it happens.

Mom makes business strategies and strategic implementation really easy to understand. Strategy is the plan. This is what you want to do and how you are going to get there. Implementation is the process of taking that plan and making it work. These two go hand in hand. A plan doesn’t do any good if you don’t have mom there to make sure it is followed through with.

Here is how to look at a well-run strategy that is fully implemented by mom.
Think of a mother trying to plan a family vacation. She develops her plan. She knows what she wants to do: She wants to take the family to Disney World. Now she does her research. She decides when she wants to go, she is going to get a house sitter and dog walker arranged to take care of everything while she is gone. Mom does her research on costs: airlines, hotels, rides, foods, souvenirs, movies, junk food, snacks, meeting the princesses, breakfast with Goofy, a couple’s massage, etc. Mom thinks of all the goodies that will make everyone in the family happy. She makes sure that the husband has the time scheduled off work. She buys the motion sickness medicine and she lines up everything that needs to happen in order for her family to go on vacation. This is her strategic plan. She knows what she wants and how she is going to get there. She knows how much she has to budget and how long she has their launch (vacation). She has made her plan.

Now, Mom has to implement that plan. This is where mom’s super powers really shine. Now is the time she has to start taking action. She makes sure everyone knows the plan and is on board to make it to Disney World. Now is when she is budgeting for groceries every month and putting a little extra away each week. She waits to buy her the new pair of jeans she desperately need, and puts a little more money away. She rescheduled a new dog walker because the other cancelled. She rents a movie and makes popcorn at home instead of taking everyone out this week. She watches travel sites and books the flights with a killer deal. She stays strong and says no the ice cream run everyone wants and puts another 20 dollars away. She gets the camera ready. She doesn’t get her hair done and goes with a little longer look for the trip, and puts that money in to the vacation fund. She makes sure everyone’s bags are packed and that they have everything they need. She makes sure the family arrives to the airport on time and heads off the family vacation of their dreams. The steps mom takes to make sure that her plan is executed and everyone makes it to Disney World with everything they want is the implementation. Mom is a rockstar!

Your business needs a mom. An OBM mom who can write you a strategic plan and then help you implement it. You need someone who is going to be able to take you from your dream of going to Disney World to actually being there, on budget, with everyone and everything you need. Alpine Small Business solutions can do just that. We have the all-inclusive service that will walk your through the process and make sure all tasks are being done to make your dream a success.

2014 National Small Business Week

Honoring America’s Entrepreneurs: Small Business Owners DO Make a Difference

Let’s salute ourselves! We are the small business owners who dare to dream and create a company that we are passionate about. It’s often a difficult road and many people find it challenging to succeed, but with teamwork and dedication, the small business owners keep America strong. We provide an essential foundation and network for our communities!
May 12–16, 2014, has been proclaimed National Small Business Week by US President Barack Obama. The US Small Business Administration recognizes and highlights outstanding businesses and entrepreneurs from all 50 states. Important contributions of distinguished owners have been honored since 1963, when President John F. Kennedy first proclaimed the event.

The National Small Business Person of the Year, chosen from representatives across the country, will be awarded at the end of the week. In addition, the Phoenix award will be given to a public official, a business owner, and a volunteer involved with disaster recovery in a community.

Check out some of the amazing ways that small businesses make America strong.

50 percent of Americans own a small business or work for one!
Small businesses create 2 out of 3 new jobs in the United States every year!
Small businesses drive innovation and increase global competiveness!

Alpine Small Business Solutions is proud to be part of the network of small business owners and is committed to continuing to offer a wide variety of professional services with our personal touch.

Here are some ways that you can help your business remain strong and creative in the coming years!

1. Delegate your routine tasks to a virtual assistant or online business manager.

2. Seek imaginative solutions with other creative people.

3. Add people to your team to expand your horizons.

4. Take time to interact with other small business owners.

5. Celebratethe passion that you bring to your business.

The publisher of SUCCESS magazine, Darren Hardy, says, “As any small business owner knows, entrepreneurship can be a rollercoaster ride of ups and downs, terrifying twists and turns. But they wouldn’t have it any other way. I believe we’re living in the greatest era of opportunity for entrepreneurs and National Small Business Week is a great example of that.”

We DO make a difference in the American way of life, for our families, our communities, our country, and the world. Alpine Small Business Solutions salutes all the small businesses and celebrates with you for everything that you bring to the business world. Thank you for your creativity and perseverance! Together, we are strong and growing!

Events will take place all over the United States honoring the small business. For additional information, visit http://www.sba.gov/nsbw/nsbw.

Denver has many events going on for Small Business Week. The city of Denver Office of Economic Development is sponsoring a series of small-business classes. For more information about Small Business Events in the Denver area go to www.denversbdc.org.

TUESDAY, MAY 25

ACCESS Opportunity with the City & County of Denver General Services/Purchasing Division, 9–11 a.m., 1445 Market St., 4th Floor Boardroom.

WEDNESDAY, MAY 26

National Healthcare Reform: How It Will Impact Your Small Business—8–11 a.m., Denver Metro Chamber of Commerce, 1445 Market St., 5th Floor.

THURSDAY, MAY 27

Road to Recovery—9 a.m. to 12:30 p.m., Kimbal Hall, 700 E. 24th Ave.
During these tough economic times, learn what your company can do to better position itself on the road to recovery.

San Francisco is on Monday, May 12, at Twitter headquarters and will be streamed on SBA.gov beginning at 11:40 am (Eastern). The event will discuss strategies to help small business owners learn how social media can be integrated into marketing strategies to help drive business growth.

Kansas City is on Tuesday, May 13, at Burns and McDonnell headquarters. The program includes “Are You Bankable: A Lender’s Perspective,” “Contracting with the Government,” and “From Small to Big: The Dynamics of Growing Your Business.”

Boston is on Thursday, May 15, at Microsoft New England R&D Center. Sessions are about online marketing strategies, rejuvenating your business, and finding capital for your business.

Washington, DC, is on Thursday and Friday, May 15–16, at the US Chamber of Commerce. The SBA will live stream several events, including speakers and award ceremonies for local and national business owners.

New York City is holding an event to help you promote your business into the mobile age. It is Wednesday, May 14, 2014 from 9:00 AM to 10:00 AM (EDT). You can attend in person or stream it from the Small Business Administration web page.

Why Do You Need a Virtual Administrative Assistant? 10 Answers

QUESTIONS

1. Do you sometimes feel like you want to clone yourself to keep up with all the mundane and repetitive tasks that you need to do to keep your business going?

2. Are you so bogged down in the everyday duties of running your company that you can’t find time to do the real production that you are responsible for?

3. What if you could have someone help you with those pesky administrative duties? Things like answering the phone, responding to emails, online research, setting up meetings and events, and taking care of your social media?

ANSWER

The answer is an affordable virtual assistant. These skilled, efficient, independent men and women are hard workers who are able to handle everything electronically for you through phone, fax, and computer.

1. Have your office phone forwarded to ring directly to a real person who can respond quickly to any customer orders or questions. No more missed calls or mangled messages on your voice mail.

2. Send documents via email for your virtual assistant to fax or mail to clients and customers.

3. Ask your virtual assistant to find you the best source and pricing for equipment or products that you need. He or she can research online and then call to find out details, giving you a report about the best options.

4. Skype with your personal administrative assistant and show your ideas for a PowerPoint presentation that they can create for your next workshop. Give a visual representation to ideas that you want the assistant to pursue for you.

5. Engage with an efficient copywriter assistant, who will write press releases and update your social media sites on a regular basis. Once you know what a virtual assistant can do for you, all your Facebook, Twitter, Pinterest, Website accounts will have a dedicated person who can monitor them and give you reports.

6. Assistants can research lodging, hotels, restaurants, and activities for your business use and for a much-deserved vacation. (With all the time and money that you save by using an affordable virtual administrative assistant, you’ll be able to take that vacation and getaway to somewhere nice, knowing that the office is in good hands!)

7. Give your virtual assistant access to your email and let him or her respond on your behalf, post calendar appointments, send reminders, and offer updates. Consider setting up an auto responder series, written and managed by an assistant.

8. Virtual assistants can implement and manage your organic SEO campaigns, blogs, and articles. With minimal direction from you, this important ongoing aspect of your business can be taken care of.

9. For your next webinar, teleseminar, or workshop, have an expert virtual assistant set up, manage, and coordinate all aspects of the program.

10. Delegate almost anything to an affordable online business manager and/or virtual assistant. For more ideas, visit Alpine Small Business Solutions at https://www.alpinesbsolutions.com/virtual-assistant/.

BONUS ANSWER

Best of all, most virtual assistants are independent contractors and you save hiring and job costs associated with salaried or hourly employees.

That’s 10 great reasons (with a bonus) to hire a virtual administrative assistant! What are you waiting for?

4 Cool Tools for Managing Your Twitter

Social media has become such an essential part of businesses marketing strategy these days and there is sooooo much information out there it can be a bit overwhelming. BUT, there is hope for those that get dizzy just thinking about their social media marketing and strategy…it is called a Virtual Assistant!

A Virtual Assistant can set up and manage all social media for your business. It is now possible to reach out to hundreds or even thousands in a matter of seconds all through the power of a tweet or a wall post. Maximizing interaction with potential clients and increasing sales is the idea of managing social media profiles of many businesses.

Now take a deep breathe, don’t freak out, and find peace of mind that there is hope in managing your social media and keeping your Twitter, Facebook, Pinterest, LinkedIn, Google+, etc. active daily. Just like email (which I know some feel like is an overwhelming task as well) you need to pay attention to the messages that come floating in through your social channels. Just like email you need to respond to messages and responses, interact through all the groups you are a part of, and keep a happy line of communication to ensure you control your reputation of a good person to do business with. Therefore, keeping up with all your online accounts can take up hours of your time that we know you could be working and making money during.

Shhhhh, here is a little secret….ideally, you should not spend more than 30-60 minutes replying and posting online daily on Twitter. How do you do this? Is this possible, you ask? I have found four Twitter services to make that online work more efficient and allow you time for other tasks in your already busy life.

Hootsuite

A reason people spend so much time on social media is because they have to constantly switch from screen to screen, search for important information to post, think of new ideas, etc. every day. With Hootsuite, possibly one of the most used social media tools out there, allow you to register up to five of your social media profiles to permit interacting with your Twitter, Facebook, Google+, and LinkedIn followers easy.

The interface on all the different accounts has unique designs to allow for less confusion and quick recognition. If you want to send a message to all your profiles, this can be done with one simple click of a button. The messages with automatically appear on the profile(s) you chose.

Another awesome advantage of using this tool for social media is the ability to schedule your posts on specific dates at specific times during the future. This is especially helpful if you won’t be able to tend to any of your social media outlets due to other obligations and commitments. Once you schedule the messages they will post even if you do not log in that day.

InboxQ

Did you know there are Twitter users who are waiting to become your followers, or possibly even clients? The problem is, they just don’t know it yet. When people ask questions about products and/or services that your business offers, InboxQ perhaps the most helpful when it comes to generating leads for your business, allows you to find them.

The application can be downloaded and installed on your browser or Hootsuite dashboard. Once installed, you enter keywords that are relevant to your business and InboxQ will then search questions asked on Twitter. There is no limit of keywords, as long as they help you receive returned questions. From that point, you answer the tweets with relevant information about what your business can offer them in answering their questions.

Commun.it

This is another social media service that allows your virtual assistant or online business manager to build more Twitter leads, which in turn will increase your sales by focusing on your list of high-value followers. Any user who mentions your business name will
appear on a special list, which will make it easier to engage with those who are truly interested and allow you to strengthen your relationships. The service also automatically populates your different followers into groups for segmentation purposes. Similar to InboxQ you can enter keywords that will then be used to discover new leads for your business. You can sign up for a free account that will allow you to engage 30 times with a single user but then requires payment.

Topsy

Along with social media you are guaranteed to have customer feedback. This will be great for possible clients of your business since most research on the Internet prior to shopping with any specific business and making any purchases. Obviously, positive feedback draws them to your business and negative with repel them. Searching for posts on Topsy and retweeting, liking and commenting on them is important.

If you receive a negative comment make sure you provide a solution and answers. If possible find a way to correct the mistake this way even if you receive a negative comment on social media the manner you resolve it will speak high volumes.

There are a myriad of selections out there that can be used from your online business managers or virtual assistant to help keep you known out there and allow for optimum social media engaging. Your time is your most precious asset and social media should not eat into your business and personal time on a daily basis. Carve out specific time, get these and other great tools and use your time wisely and receive the most value for your minute!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out of Twitter, Alpine Small Business, is your one stop shop for all your social media needs. Give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution. Delegate. Grow. Prosper