Social Media Manager |

There may come a time when you will want help with your Facebook advertising. Instead of handing over the keys to your entire Facebook account you can give someone access to your Facebook Ads Manager account in less than 10 steps.

Log in to your Facebook account as your personal Profile.
Click the Ads Manager link on the left sidebar.
Click Account Settings at the top (next to billing)
It may prompt you to enter your password, if Facebook does, enter your password
Scroll down to Ad Account Roles
Click Add a Person
When you start typing the name of the user you want to add, a list of your Facebook Friends appears; select the name of person you want to add from the drop-down list. Note: If you are not friends with them on Facebook they will not appear, but you can enter their email and invite them to access your Facebook ads manager account that way too.
Select the access level. You can change this at anytime. I suggest Ad Account Advertiser.
Click Submit – The person you add will immediately have access to your ad account according to the role you chose for them

It really is as simple as that. You can get help, guidance and feedback on your facebook ads that you are running. In my opinion, having a few awesome and educated collaborators who know Facebook Ads and to give them access to your Facebook Ads Manager is something so very important to your social exposure and growth is PRICELESS!

And as always, if this stuff makes you dizzy and you just don’t want to take the time to learn all the ins and out Facebook ads, remember that Alpine Small Business Solutions, is your one stop shop for all your social media management and business building needs. We got your back, so give us a jingle or shoot over an email anytime we’re here to help.

Thank you for visiting our blog. We hope you enjoyed it. As a friendly reminder don’t forget to share this blog on your social networks and please comment, we love hearing from you!

This blog is brought to you by Alpine Small Business Solutions, Your Virtual Assistant and Online Business Manager Solution.

A social media manager and social media strategist are not the same thing. Sure the titles are often used interchangeably, but in reality they work towards different goals and results.

Ideally, your business employs both (or at least, your social media guru handles both). But tight budgets and limited time requires you to prioritize. Here’s a guide to understanding the difference.

A Quick Overview

Think of your social media as a body. Your goal is a healthy thriving body, which requires two approaches.

You need to do daily upkeep tasks. These tasks remain steady throughout your life. Whether you’re five or 105, drinking water and showering is a necessity.

With social media, these tasks are things like:

creating social media posts
responding to comments
content curation of influencers

The social media manager handles these basic tasks.

You also need to take a long-term approach, adopting and adapting new strategies based on circumstances. New health research could prompt a change in diet. Maybe you bring in outside help, like a personal trainer, to help you lose weight.

With social media, these tasks are things like:

changing your digital marketing strategy based on case study research
bringing in a virtual assistant to help with holiday marketing
adding in marketing and pixel targeting

The social media strategist handles this type of strategic work.

Which Does My Business Need to Prioritize?

Your business’s current situation will determine your focus.

Your business just launched/rebranded: social media strategist. You want a clear strategy underlying your posts. When the why behind your posting is articulated, your social media will be much stronger.
Your business is maintaining the status quo: social media manager. If your business is chugging along like normal, you can match that approach in social media. Focus on daily maintenance of creating good content and building relationships online. It’ll be the foundation you pull from when the status quo shifts (like when you launch a new service or product).
Your business budget is slashed: social media manager. The daily maintenance is crucial for your online presence. You can upkeep the basics and expand into new strategy once the budget grows.
Your social media results are plummeting: social media strategist. If you’re continually losing followers, reach, or engagement, it’s time to shake things up. A strategist can help you identify what’s hurting your social media, and how to fix it.
Your business has a short-term project: social media strategist. Holiday marketing or a product launch are unique times for your business, times when the normal social media approach does not apply. You’ll want a tailored approach to maximize your social media efforts.

We know that there are so many options out there, it can make your head spin. Which outlet to use, times to post, images to create, targeting your audience and so on. Make sure you are asking the right person and the right questions when you are planning this year’s social media.

Your business does need social media assistance, whether it’s a manager or a strategist. Consider using Alpine Small Business Solutions! We can provide the daily maintenance, strategy creation, assistance on short term projects, whatever your business needs. Simply shoot us an email or give us a call today.